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Software · head to head

AB Tasty vs Kapta

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Kapta logo

Kapta

Software

Key Account Management Software

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Kapta the Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.
  • They diverge on capability: AB Tasty covers A/B testing, Kapta covers Account planning.

Where they differ

Only the attributes on which AB Tasty and Kapta actually diverge.

Attributes where AB Tasty and Kapta differ
AttributeAB TastyKapta
Starting price€500/month$1000/month
Pricing modelquotesubscription
Founded20112014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in Kapta

  • Account planning
  • Stakeholder mapping
  • Voice of customer
  • Health scores
  • Action planning
  • HubSpot
  • Slack
  • Microsoft Dynamics

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Kapta
  • Feature flagging and progressive rolloutsnot Kapta
  • Personalising content for identified and anonymous visitorsnot Kapta
  • Search, recommendations and merchandising for ecommercenot Kapta
  • Conversion optimisation experiments across channelsnot Kapta

Kapta

  • Customer Successnot AB Tasty
  • Key Account Managementnot AB Tasty
  • Strategic Accountsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Kapta

  • The Internet Archive's capture of Kapta's pricing page on 14 October 2019 listed Team at $2,000 per month billed annually (10 account managers, 10 contributors, 50 customer accounts), Professional at $5,000 per month (25/25/250), and Enterprise by contact only; the 14-day free trial excludes refunds after purchase per the page's FAQ.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Kapta

$1000/month
  • Professional$1000/month
    • Account planning
    • Health scores
    • Stakeholder mapping
  • Enterprise$2500/month
    • Custom workflows
    • Advanced analytics
    • API

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Kapta if

  • You need account planning.
  • You also want stakeholder mapping.
Kapta review

Questions people ask

Is AB Tasty or Kapta better?
Neither clearly leads. AB Tasty starts at €500/month and Kapta at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Kapta?
AB Tasty starts at €500/month and Kapta at $1000/month.
Does AB Tasty or Kapta run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Kapta is typically brought in for.
What can AB Tasty do that Kapta cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Kapta covers Account planning, Stakeholder mapping, Voice of customer, Health scores. Both handle Salesforce, Web support.
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