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Software · head to head

AB Tasty vs Catalyst

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Catalyst logo

Catalyst

Software

Customer Success Platform Built by CSMs

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Catalyst pricing is custom and not published, requiring sales contact
  • They diverge on capability: AB Tasty covers A/B testing, Catalyst covers Health scoring.

Where they differ

Only the attributes on which AB Tasty and Catalyst actually diverge.

Attributes where AB Tasty and Catalyst differ
AttributeAB TastyCatalyst
Starting price€500/month$500/month
Pricing modelquotesubscription
PlatformsWebWeb, Mobile
Founded20112017

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in Catalyst

  • Health scoring
  • Playbooks
  • Journey builder
  • 360 customer view
  • Revenue intelligence
  • HubSpot
  • Slack
  • Segment

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Catalyst
  • Feature flagging and progressive rolloutsnot Catalyst
  • Personalising content for identified and anonymous visitorsnot Catalyst
  • Search, recommendations and merchandising for ecommercenot Catalyst
  • Conversion optimisation experiments across channelsnot Catalyst

Catalyst

  • Customer Successnot AB Tasty
  • Csm Toolsnot AB Tasty
  • Automationnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Catalyst

  • Pricing is custom and not published, requiring sales contact
  • Integration complexity for organizations with non-standard tech stacks

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Catalyst

$500/month
  • Essential$500/month
    • Health scores
    • Automation
    • Reporting
  • Enterprise$1500/month
    • Custom integrations
    • Advanced analytics
    • Dedicated support

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Catalyst if

  • You need health scoring.
  • You work on Web, Mobile.
  • You also want playbooks.
Catalyst review

Questions people ask

Is AB Tasty or Catalyst better?
Neither clearly leads. AB Tasty starts at €500/month and Catalyst at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Catalyst?
AB Tasty starts at €500/month and Catalyst at $500/month.
Does AB Tasty or Catalyst run on more platforms?
AB Tasty runs on Web. Catalyst runs on Web, Mobile.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Catalyst is typically brought in for.
What can AB Tasty do that Catalyst cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Catalyst covers Health scoring, Playbooks, Journey builder, 360 customer view. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Catalyst: Is Catalyst still separate after the Totango merger?

Yes. Catalyst operates as a distinct product brand under Totango + Catalyst as of 2026, with both products running on the same roadmap. Catalyst maintains its user-friendly interface while integrating Totango's enterprise governance capabilities.

Source
Catalyst: Does Catalyst integrate with Salesforce?

Yes. Catalyst features strong Salesforce integration, allowing seamless data sync and workflow automation between the customer success platform and CRM.

Source
Catalyst: Who should use Catalyst?

Catalyst is designed for mid-market and enterprise B2B companies that want CS-led revenue motion with an intuitive interface focused on CSM day-to-day workflows rather than IT administration.

Source
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Related pages

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