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Marketing & Analytics · head to head

AB Tasty vs Amity

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Amity logo

Amity

Customer Success

Customer Success for Growing Teams

From
$300/month
Rated
-
Full review

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Amity amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.
  • They diverge on capability: AB Tasty covers A/B testing, Amity covers Health scores.

Where they differ

Only the attributes on which AB Tasty and Amity actually diverge.

Attributes where AB Tasty and Amity differ
AttributeAB TastyAmity
Starting price€500/month$300/month
Pricing modelquotesubscription
CategoryMarketing & AnalyticsCustomer Success
Founded20112014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in Amity

  • Health scores
  • Customer segments
  • Playbooks
  • Task management
  • Alerts
  • HubSpot
  • Slack
  • Intercom

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Amity
  • Feature flagging and progressive rolloutsnot Amity
  • Personalising content for identified and anonymous visitorsnot Amity
  • Search, recommendations and merchandising for ecommercenot Amity
  • Conversion optimisation experiments across channelsnot Amity

Amity

  • Customer Successnot AB Tasty
  • Smbnot AB Tasty
  • Ease Of Usenot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Amity

  • Amity Social Cloud is priced per Monthly Active User (MAU) rather than a flat seat fee, with tiers of $0.06/$0.09/$0.14 per MAU (USD) on Basic, Advanced and Max plans as archived in 2022, so cost scales directly with app usage rather than user count.

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Amity

$300/month
  • Starter$300/month
    • Health scores
    • Segments
    • Basic playbooks
  • Growth$600/month
    • Advanced automation
    • Custom reports
    • API

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Amity if

  • You need health scores.
  • You also want customer segments.
Amity review

Questions people ask

Is AB Tasty or Amity better?
Neither clearly leads. AB Tasty starts at €500/month and Amity at $300/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Amity?
AB Tasty starts at €500/month and Amity at $300/month.
Does AB Tasty or Amity run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Amity is typically brought in for.
What can AB Tasty do that Amity cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Amity covers Health scores, Customer segments, Playbooks, Task management. Both handle Salesforce, Web support.
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