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Marketing & Analytics · head to head

AB Tasty vs Custify

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Custify logo

Custify

Marketing & Analytics

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Custify no mobile app for on-the-go customer success management
  • They diverge on capability: AB Tasty covers A/B testing, Custify covers Health scores.

Where they differ

Only the attributes on which AB Tasty and Custify actually diverge.

Attributes where AB Tasty and Custify differ
AttributeAB TastyCustify
Starting price€500/month$399/month
Pricing modelquoteUnknown
CategoryMarketing & AnalyticsUnknown
Founded20112017

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Multiple languages language support

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • HubSpot
  • Intercom
  • Stripe

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Custify
  • Feature flagging and progressive rolloutsnot Custify
  • Personalising content for identified and anonymous visitorsnot Custify
  • Search, recommendations and merchandising for ecommercenot Custify
  • Conversion optimisation experiments across channelsnot Custify

Custify

  • Customer Successnot AB Tasty
  • Saasnot AB Tasty
  • Automationnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Questions people ask

Is AB Tasty or Custify better?
Neither clearly leads. AB Tasty starts at €500/month and Custify at $399/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Custify?
AB Tasty starts at €500/month and Custify at $399/month.
Does AB Tasty or Custify run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Custify is typically brought in for.
What can AB Tasty do that Custify cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Custify covers Health scores, Playbooks, Task automation, Customer 360. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
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Related pages

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