Tallyvs
Jotform
Jotform: Far larger template library, offline mobile collection and payment integrations
Tally
Form builder with unlimited forms and responses on the free plan, edited like a text document
As of 30 August 2026, Tally has a free plan and paid plans start at $29/month. Tally gives away unlimited forms, questions and responses on its free plan and charges for branding, domains and team features instead of volume, which inverts the pricing model every competitor uses. Softwr lists it under Surveys. Tally is available on Web.
Overview
What Tally does
Tally is a form and survey builder from a small bootstrapped company in Ghent, Belgium, founded in 2020. Forms are written in a block editor that behaves like a text document, so questions, logic and calculations are typed inline rather than dragged onto a canvas, and the result is usable by non-technical staff within minutes. The commercial differentiator is where the paywall sits. Almost every competitor limits responses on the free tier and charges as volume grows, which is exactly when a form becomes valuable to the business. Tally leaves forms, questions and responses unlimited on the free plan and charges instead for removing branding, custom domains, team workspaces and similar controls. For a startup collecting thousands of waitlist signups or a charity running a public consultation, this is the difference between a free tool and a monthly bill that scales with success, and it is the single reason most buyers switch. Buyers are startups, small teams and individual operators who want something that works today. The trade-offs follow from the size of the company. Analysis and reporting are basic, so serious work means exporting to a spreadsheet or Notion; there is no offline collection; enterprise controls such as single sign-on sit in the highest tier if they are needed at all; and support is email and documentation rather than an account manager, which some procurement processes will not accept.
What people use it for
- A startup collecting waitlist or beta signups that will grow well past a free response cap elsewhere
- A small team that wants form submissions landing directly in Notion or Airtable
- A charity or community group running a public consultation with no software budget
- A quick internal request or intake form that needs to exist within the hour
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Tally.
- Built-in analysis is limited to basic summaries, so any real analysis means exporting responses to a spreadsheet or database.
- There is no offline data collection, which rules it out for field research or events without reliable connectivity.
- The company is very small and bootstrapped, so support is email and documentation with no account management, and some procurement processes will reject that.
- Advanced research features such as quotas, randomisation and panel integration are absent, so it is a form builder rather than a research instrument.
- Design control is deliberately narrow, so brands that need pixel-level form styling will find the theming options constraining even on the paid tier.
Cross-shopped
What people choose instead of Tally
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- TallyvsCognito Forms
Cognito Forms: Stronger conditional logic, calculations and workflow for business process forms
- TallyvsPaperform
Paperform: More design control and commerce features when the form is a customer-facing page
Pricing
What Tally costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Unlimited forms, questions and responses
- Conditional logic, calculations and file uploads
- Integrations including Notion, Google Sheets and webhooks
- Tally branding on forms
Tally Pro
$29 /mo
- Remove Tally branding
- Custom domains and form redirects
- Team workspaces and collaboration
- Partial submissions and additional customisation
- Lower rate when billed annually
Capabilities
Features
Document-style editor
Type questions as blocks with slash commands rather than configuring a drag and drop canvas
Unlimited free responses
Free plan does not cap forms, questions or submissions
Conditional logic and calculations
Branching, hidden fields and calculated values available without a paid upgrade
Payment collection
Take payments in a form through Stripe integration
Notion and Airtable sync
Send submissions into existing team databases rather than a proprietary results view
Custom domains
Serve forms on your own domain on the paid tier
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is the free plan really unlimited?
Yes for forms, questions and responses. The paid tier sells branding removal, custom domains and team features rather than volume.
Is Tally suitable for research surveys?
Only simple ones. It has logic and calculations but no quotas, randomisation or panel management.
Is it GDPR compliant?
Tally is a European company operating under GDPR, and buyers with strict requirements should request the data processing agreement before rollout.
Keep looking
Where to go from Tally
- Tally alternativesEvery product people weigh against it
- Tally pricingPlans, floors and what the tiers exclude
- Tally badgesWhich rules it meets, and the figure behind each
- All Surveys softwareThe full category
- Best Surveys softwareThe shortlist, and how it was cut
Best Surveys software for
Compare Tally with
- Fillout
- Google Forms
- Paperform
- Jotform
- Cognito Forms
- Microsoft Forms
- Formstack
- SurveyLegend
- Alchemer
- LimeSurvey
- SurveyCTO
- Zonka Feedback
- Sogolytics
- Wufoo
- Zoho Survey
- Microsoft Forms
- SurveyLegend
- SurveyCTO
Other Surveys software
Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one
Free, then $15/mo12 researched notesSurvey tool bundled with Google Workspace that cannot be disabled separately from Drive and Docs
Free plan12 researched notesSurvey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility
Free plan12 researched notesSwedish survey tool hosted only in Frankfurt, where response limits are counted per survey and export is capped below what you can collect
Free, then $15/mo12 researched notesOpen source survey software you can self-host, with German-hosted cloud as the alternative
Open source11 researched notesOffline field survey platform priced by submissions rather than seats, built for research data quality
Free, then $225/mo12 researched notesMulti-channel CX feedback platform with quoted pricing based on response volume and AI data credits
Pricing on request11 researched notesValue-priced survey and experience management platform, rebranded from SoGoSurvey in 2021
Free plan11 researched notesSurvey tool with a choice of data centre region, bundled into the wider Zoho suite
Free plan11 researched notesSurvey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility
Free plan12 researched notesSwedish survey tool hosted only in Frankfurt, where response limits are counted per survey and export is capped below what you can collect
Free, then $15/mo12 researched notesOffline field survey platform priced by submissions rather than seats, built for research data quality
Free, then $225/mo12 researched notes
Softwr does not host reviews and shows no star rating for Tally, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Tally
Tally alternatives
What people switch to, and what they give up
Tally pricing
Every tier, and where the cost actually lands
Compare Tally
Put it head to head with anything we hold
Tally badge
Its rating, and an embed for your own site
Best Surveys software alternatives
Survey and experience management platform with a permanently free tier capped at 200 responses
Per user per month
Enterprise survey and market research platform, priced by seat and response volume through negotiated contracts
quoteValue-priced survey and experience management platform, rebranded from SoGoSurvey in 2021
Per user per monthMulti-channel CX feedback platform with quoted pricing based on response volume and AI data credits
quote
Offline-first data collection for humanitarian, development and research field work
Per month by submission countOffline field survey platform priced by submissions rather than seats, built for research data quality
Per month by submission volume
Enterprise experience management platform for customer, employee and contact centre feedback
quote
Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas
quote