Filloutvs
Typeform
Typeform: Better when the respondent experience and brand presentation matter more than writing back to a database
Fillout
Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one
As of 31 August 2026, Fillout has a free plan and paid plans start at $15/month. A form and survey builder that meters only responses, leaving forms and user seats unlimited even on the free tier. Softwr lists it under Surveys. Fillout is made by Restly, Inc., trading as Zite, available on Web, API.
Overview
What Fillout does
Fillout builds forms, surveys, quizzes, scheduling pages and payment flows that run in the browser or embedded in a site. Its distinguishing behaviour is that it treats an external database as the system of record: a form can look up an existing Airtable, Notion, HubSpot or Salesforce record, prefill from it, and write back to it, rather than simply collecting rows into its own store. Roughly fifty native connectors cover content, customer relationship management, storage and messaging tools, with Zapier, Make and Relay behind them. The legal entity is Restly, Inc., a Delaware corporation now trading as Zite, with a registered mailbox address in Beaverton, Oregon and a team that is fully remote with no stated headquarters. The pricing shape is the reason people pick it. Forms and seats are unlimited on every plan, including Free, and the vendor states there are no per-seat charges. The only meter is responses per month: 1,000 on Free, 2,000 on Starter, 5,000 on Pro. Exceeding the quota does not stop collection, which is unusual; forms keep taking responses and you upgrade, buy bulk submissions or wait for the reset. For an organisation where twenty people each build a handful of forms, a product that charges nothing per seat is structurally cheaper than any competitor charging per editor, and that gap widens with headcount rather than with volume. Buyers are operations and revenue teams already running on Airtable, Notion or HubSpot who want a front end onto that data. The trade-offs are two, and both sit outside the price table. Business is marketed with unlimited responses, but the fair use policy names concrete intervention thresholds, above 30,000 submissions a month, 250,000 in total, 500 forms on one account or 50 GB of uploads a month, at which the vendor may limit or suspend features. And EU based hosting is available only from the Team plan, at 250 USD per month against Business at 75, and even then it is not automatic: you upgrade and then email support to be moved.
What people use it for
- A team already running on Airtable or Notion that wants forms which update existing records rather than appending new rows
- An organisation with many occasional form builders, where per-seat pricing elsewhere would cost more than the forms are worth
- Replacing a survey tool, a scheduling tool and a payment link with one form that does all three
- Public forms that must keep collecting through an unexpected traffic spike rather than shutting off at a quota
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Fillout.
- The Business plan is marketed with unlimited responses but the fair use policy names thresholds of 30,000 submissions a month, 250,000 in total, 500 forms per account and 50 GB of uploads a month, above which the vendor may limit or suspend features, so unlimited means unmetered rather than uncapped.
- EU data residency begins on the Team plan at 250 USD per month, more than three times the Business price, and is not applied automatically; you must upgrade and then raise a support request to be moved.
- The Team plan is hidden behind a secondary tab that does not render without interaction, so buyers reading the pricing page see Business at 75 USD as the top self-serve tier and only discover the 250 USD step when they ask for single sign-on or EU hosting.
- The enterprise marketing page lists hosting in the United States, EU, United Kingdom, Australia and Canada, but the security documentation and subprocessor list name only the United States and the EU, so three of those five regions should be confirmed in writing before they are relied on.
- The vendor is SOC 2 Type 2 but claims neither ISO 27001 nor HIPAA anywhere in its documentation, and it is angel-funded with no disclosed institutional round while the parent company now trades as Zite and ships a separate AI application builder.
Cross-shopped
What people choose instead of Fillout
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- FilloutvsTally
Tally: Cheaper still, with genuinely unlimited responses on a free plan, if you do not need deep database integration
- FilloutvsJotform
Jotform: A much larger template library and stronger form field variety for complex data collection
Pricing
What Fillout costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- 1,000 responses per month
- Unlimited forms and unlimited seats
- 20 MB per file upload
- Conditional logic, payments and API access included
- Carries a Fillout badge
Starter
$15 /mo
- 180 USD per year billed annually, a stated 20 percent saving on monthly billing
- 2,000 responses per month
- Unlimited forms and seats
- Light Fillout branding remains
Pro
$40 /mo
- 480 USD per year billed annually
- 5,000 responses per month
- Branding fully removed at this tier
- 20 MB per file upload
Business
$75 /mo
- 900 USD per year billed annually
- Marketed as unlimited responses, subject to a fair use threshold near 30,000 per month
- 1 GB per file upload
- Custom domains, form analytics and drop-off tracking
Team
$250 /mo
- 3,000 USD per year, or 300 USD per month billed monthly
- EU based hosting available on request after upgrading
- Single sign-on, audit logs and granular permissions
- Salesforce integration starts at this tier
- Not shown on the default pricing page tab
Enterprise
On request
- Price not published
- 5 GB per file upload
- Option to use external storage only
Capabilities
Features
Unlimited seats and forms
No per-seat charge on any plan; only monthly responses are metered
Database read and write
Looks up, prefills and updates records in Airtable, Notion, HubSpot, Salesforce and SmartSuite
Soft response limits
Forms keep collecting past the quota rather than shutting off, with an upgrade or bulk purchase to settle it
Conditional logic and calculations
Multi-page branching, computed fields, PDF generation and payment collection, all available on the free plan
EU hosting
Respondent data stored in the EU, available from the Team plan on request to support
REST API and webhooks
Programmatic access to forms and submissions, included from the free tier
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Are seats really unlimited?
Yes. The vendor states there are no per-seat charges on any plan, including Free, and forms are unlimited too. Responses per month is the only meter below the Business tier.
What happens when I exceed my response quota?
Nothing breaks. Forms keep collecting, and you can upgrade, buy bulk submissions or wait for the monthly reset.
Can I host respondent data in the EU?
Only from the Team plan at 250 USD per month, and only after contacting support to switch. Note that email and payment subprocessors remain in the United States regardless.
Is the Business plan really unlimited responses?
It is unmetered, not uncapped. The fair use policy names roughly 30,000 submissions a month as the point at which the vendor may intervene, so treat that as the practical ceiling.
Keep looking
Where to go from Fillout
- Fillout alternativesEvery product people weigh against it
- Fillout pricingPlans, floors and what the tiers exclude
- Fillout badgesWhich rules it meets, and the figure behind each
- All Surveys softwareThe full category
- Best Surveys softwareThe shortlist, and how it was cut
Best Surveys software for
Compare Fillout with
- Tally
- Jotform
- SurveyCTO
- SurveyLegend
- Medallia
- Zonka Feedback
- QuestionPro
- KoboToolbox
- Microsoft Forms
- Retool
- Cognito Forms
- GetFeedback
- Paperform
- Device Magic
- Google Forms
- Sogolytics
- SurveyCTO
- Microsoft Forms
Other Surveys software
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Free, then $225/mo12 researched notesSurvey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility
Free plan12 researched notes
Softwr does not host reviews and shows no star rating for Fillout, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Fillout
Fillout alternatives
What people switch to, and what they give up
Fillout pricing
Every tier, and where the cost actually lands
Compare Fillout
Put it head to head with anything we hold
Fillout badge
Its rating, and an embed for your own site
Best Surveys software alternatives
Survey and experience management platform with a permanently free tier capped at 200 responses
Per user per month
Enterprise survey and market research platform, priced by seat and response volume through negotiated contracts
quoteValue-priced survey and experience management platform, rebranded from SoGoSurvey in 2021
Per user per monthMulti-channel CX feedback platform with quoted pricing based on response volume and AI data credits
quoteOffline-first data collection for humanitarian, development and research field work
Per month by submission countOffline field survey platform priced by submissions rather than seats, built for research data quality
Per month by submission volumeEnterprise experience management platform for customer, employee and contact centre feedback
quoteOffline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas
quote