Sogolytics

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

As of 1 September 2026, Sogolytics is free to use. A survey tool that positions itself as a cheaper alternative to Qualtrics and Medallia, still commonly searched under its former name SoGoSurvey, with published monthly pricing rather than the enterprise quote model its bigger rivals use. Softwr lists it under Surveys. Sogolytics is available on Web, iOS, Android.

Visit siteVisit Sogolytics

Overview

What Sogolytics does

Sogolytics builds surveys, employee engagement instruments and customer experience feedback programmes, with a drag-and-drop builder, branching logic, multilingual survey support, and reporting dashboards. It also sells SogoCX and SogoEX as more structured customer and employee experience management modules on top of the core survey engine. The company rebranded from SoGoSurvey to Sogolytics in 2021 to reflect a broader experience management positioning beyond simple survey creation, though many buyers and reviews still reference the old name. Its commercial distinction from Qualtrics or Medallia is that it publishes real self-service pricing: a free tier limited to around 100 responses per project, a Pro plan around 39 to 66 US dollars a month depending on billing term, and a Pro Max plan around 49 to 99 US dollars a month that adds AI-assisted survey creation and custom messaging. Buyers are small and mid-sized businesses and education or nonprofit teams that want survey and light experience management functionality without a five-figure Qualtrics contract, and who value being able to see a price before talking to sales. The trade-off is a shallower statistical analysis toolset and smaller enterprise integration ecosystem than Qualtrics, so organisations with heavy market research or complex panel needs still end up looking at the bigger platforms.

What people use it for

A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiation
A school or nonprofit needing multilingual survey support on a limited budget
A company wanting basic customer and employee experience management modules without buying separate enterprise platforms
Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics product

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Sogolytics.

Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Cross-shopped

What people choose instead of Sogolytics

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Sogolyticsvs
Qualtrics CoreXM
Qualtrics CoreXM: If you need advanced statistical analysis and panel access and have an enterprise budget
Sogolyticsvs
Jotform
Jotform: If you want a broader form-building tool with survey features included
Sogolyticsvs
Zoho Survey
Zoho Survey: If you are already inside the Zoho ecosystem and want a bundled survey tool

Pricing

What Sogolytics costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Around 100 responses per project
Up to 200 responses per year
Basic survey features

Pro

$39 /mo

Unlimited surveys
Multilingual surveys
Template bank

Pro Max

$49 /mo

Everything in Pro
AI-assisted survey creation
Custom messages and branding

Capabilities

Features

Drag-and-drop survey builder
Branching logic and multilingual survey creation
SogoCX and SogoEX modules
Structured customer and employee experience management on top of core surveys
AI-assisted survey creation
Automated question and survey drafting on the Pro Max plan
Reporting dashboards
Shareable results dashboards with filtering and cross-tabulation
Response limits by plan
Free tier capped at around 100 responses per project
Custom branding
White-labelled survey pages on paid plans

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

Keep looking

Where to go from Sogolytics

Best Surveys software for

Compare Sogolytics with

Other Surveys software

Qualtrics CoreXM
Enterprise survey and market research platform, priced by seat and response volume through negotiated contracts
Pricing on request11 researched notes
Zoho Survey
Survey tool with a choice of data centre region, bundled into the wider Zoho suite
Free plan11 researched notes
Jotform
Powerful forms get more done
Free, then $39/mo11 researched notes
Zonka Feedback
Multi-channel CX feedback platform with quoted pricing based on response volume and AI data credits
Pricing on request11 researched notes
Medallia
Enterprise experience management platform for customer, employee and contact centre feedback
Pricing on request11 researched notes
QuestionPro
Survey and experience management platform with a permanently free tier capped at 200 responses
Free plan11 researched notes
Alchemer
Survey and feedback platform for research teams
9 researched notes
LimeSurvey
Open source survey software you can self-host, with German-hosted cloud as the alternative
Open source11 researched notes
Device Magic
Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas
Pricing on request12 researched notes
SurveyCTO
Offline field survey platform priced by submissions rather than seats, built for research data quality
Free, then $225/mo12 researched notes
Cognito Forms
Powerful forms made easy
Free, then $24/mo10 researched notes
Tally
Form builder with unlimited forms and responses on the free plan, edited like a text document
Free, then $29/mo11 researched notes
Wufoo
Build online forms in minutes
Free plan11 researched notes
KoboToolbox
Offline-first data collection for humanitarian, development and research field work
Free, then $21/mo12 researched notes
Paperform
Forms that feel like you
Free plan11 researched notes
Zoho Survey
Survey tool with a choice of data centre region, bundled into the wider Zoho suite
Free plan11 researched notes
Device Magic
Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas
Pricing on request12 researched notes
Tally
Form builder with unlimited forms and responses on the free plan, edited like a text document
Free, then $29/mo11 researched notes

Softwr does not host reviews and shows no star rating for Sogolytics, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

Best Surveys software alternatives

View all Surveys software