Alchemer

Survey and feedback platform for research teams

As of 29 August 2026, Alchemer's pricing is not published; the vendor quotes on request. Survey software aimed at researchers rather than marketers, with deep question logic and integrations. Softwr lists it under Surveys. Alchemer is available on Web.

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Overview

What Alchemer does

Alchemer, formerly SurveyGizmo, is a survey and experience management platform aimed at research teams doing more than a satisfaction poll. Its emphasis is on question types, branching logic and piping — the machinery that makes a long, conditional questionnaire work without asking respondents irrelevant questions. It sits between the simple form builders and the enterprise experience platforms: more capable than the former on research design, considerably cheaper and lighter than the latter.

What people use it for

Research questionnaires too conditional for a simple form builder
Teams needing survey data routed into Salesforce or a warehouse
Organisations wanting research depth without enterprise experience-platform pricing

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Alchemer.

More expensive than the simple form builders, which is the fair comparison for a short survey
The interface carries a long product history and is less immediately friendly than newer tools
Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo

Cross-shopped

What people choose instead of Alchemer

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Alchemervs
Typeform
Typeform: Better for short, high-response-rate surveys; far less capable on research logic
Alchemervs
Formstack
Formstack: Overlaps on forms, and adds document generation and signature rather than research depth

Capabilities

Features

Deep question logic
Branching, piping and conditional display across long questionnaires
Wide question types
Well beyond the multiple choice and rating basics
Workflow automation
Actions triggered by responses, including routing to other systems
Integrations
Salesforce, Slack and Tableau among others
Panel and distribution
Multiple distribution modes including email, link and embedded
Reporting
Cross-tabulation and segmentation on results

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

What does Alchemer cost?

Tiered annual subscriptions published on the vendor site. Check current rates there.

Is Alchemer the same as SurveyGizmo?

Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.

When is it worth more than a simple form builder?

When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.

Keep looking

Where to go from Alchemer

Best Surveys software for

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Softwr does not host reviews and shows no star rating for Alchemer, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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