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Retool
The rapid internal tool platform
As of 30 August 2026, Retool is free to use. Retool is a low-code platform for building internal tools and applications rapidly without extensive coding. Softwr lists it under Surveys. Retool is launched in 2017, available on Web, Self-hosted.
Overview
What Retool does
Retool is a low-code platform for building internal tools and applications rapidly without extensive coding.
What people use it for
- Building internal admin tools and dashboards over existing databases and APIs
- Giving operations teams a UI for data they would otherwise query by hand
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Retool.
- Builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount
- The free plan is capped at 5 users, 500 workflow runs a month and 5 GB of database capacity
- Audit logging, permission controls, portals and custom branding all require the Business plan at $50 per builder per month billed annually
- External user access is Business only, and is charged in bands above 50 users
- Self hosted deployments mirror the cloud tiers but need Enterprise for unlimited users and SSO
Cross-shopped
What people choose instead of Retool
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- RetoolvsGetFeedback
GetFeedback: Customer and employee feedback platform
- RetoolvsGravity Forms
Gravity Forms: The most trusted WordPress forms plugin
- RetoolvsJotform
Jotform: Powerful forms get more done
Pricing
What Retool costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Unlimited web and mobile apps
- 500 workflow runs monthly
- 5GB database capacity
- Up to 5 users
- 250 AI credits monthly
Team
$10 /mo
- Builders: $10/month (annual) or $12/month (monthly)
- Internal users: $5/month (annual) or $7/month (monthly)
- 5,000 workflow runs monthly
- Staging environments and app versioning
- 1,000 AI credits monthly
Business
$50 /mo
- Builders: $50/month (annual) or $65/month (monthly)
- Internal users: $15/month (annual) or $18/month (monthly)
- Audit logging
- Permission controls
- Unlimited resource environments
- Custom branding
Enterprise
On request
- Custom pricing
- SSO integration
- Unlimited users
- Full platform APIs
- 1,000 credits per builder plus 4,000 pooled AI credits monthly
- Limited-time: up to $10,000 annual AI credits through September 30, 2026
Capabilities
Features
Drag-and-drop builder
Database integration
REST API
Real-time data binding
Workflow automation
Custom code
Version control
200+ integrations
Integration with 200+ integrations
REST API
Integration with REST API
GraphQL
Integration with GraphQL
Databases
Integration with Databases
SOC2
SOC2 security feature
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How much does Retool cost?
Retool offers a free tier. Paid cloud plans start at $10/month (Team - builders) or $5/month (Team - internal users), $50/month (Business - builders) or $15/month (Business - internal users). Enterprise pricing is custom. Annual billing provides 20% savings.
SourceWhat is the difference between builders and internal users?
Builders are users who create applications in Retool, while internal users are those who only access and use the applications. Internal users cost significantly less than builders on all paid tiers.
SourceCan I self-host Retool?
Yes, Free, Team, and Business tiers support self-hosting with comparable features to cloud versions. Enterprise is required for unlimited users, SSO, and advanced self-host features.
SourceWhat are AI credits and how do they work?
AI credits are used for app building and AI actions. Free tier includes 250 monthly credits, Team includes 1,000, and Business includes 3,000. Credits renew monthly without carryover and are pooled at the organization level.
SourceBehind it
Who makes Retool
- Company
- Retool
- Based in
- San Francisco, CA
Keep looking
Where to go from Retool
- Retool alternativesEvery product people weigh against it
- Retool pricingPlans, floors and what the tiers exclude
- Retool badgesWhich rules it meets, and the figure behind each
- All Surveys softwareThe full category
- Best Surveys softwareThe shortlist, and how it was cut
Best Surveys software for
Compare Retool with
- Jotform
- Gravity Forms
- Wufoo
- Cognito Forms
- GetFeedback
- Paperform
- Qualtrics CoreXM
- Alchemer
- Formstack
- LimeSurvey
- Medallia
- Zonka Feedback
- Microsoft Forms
- Sogolytics
- SurveyCTO
- SurveyLegend
- Zoho Survey
- Wufoo
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Free plan11 researched notes
Softwr does not host reviews and shows no star rating for Retool, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Retool
Retool alternatives
What people switch to, and what they give up
Retool pricing
Every tier, and where the cost actually lands
Compare Retool
Put it head to head with anything we hold
Retool badge
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