Jotformvs
Retool


Retool: The rapid internal tool platform

Powerful forms get more done
As of 29 August 2026, Jotform has a free plan and paid plans start at $39/month. Online form builder for creating forms, surveys and payment collection pages without code, with single-user and enterprise tiers. Softwr lists it under Surveys.
Overview
Online form builder for creating forms, surveys and payment collection pages without code, with single-user and enterprise tiers.
The honest half
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Jotform.
Cross-shopped
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.


Retool: The rapid internal tool platform


Cognito Forms: Powerful forms made easy


GetFeedback: Customer and employee feedback platform


Gravity Forms: The most trusted WordPress forms plugin
Pricing
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
Free
Bronze
$39 /mo
Silver
$49 /mo
Gold
$129 /mo
Enterprise
On request
Answered, with sources
Each answer names the page it came from, so you can check it rather than take our word for it.
Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.
SourceThe Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.
SourceThe Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.
SourceYes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.
SourceKeep looking
Form builder with unlimited forms and responses on the free plan, edited like a text document
Survey tool with a choice of data centre region, bundled into the wider Zoho suite
Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas
Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one
Survey tool bundled with Google Workspace that cannot be disabled separately from Drive and Docs
Survey tool bundled into Microsoft 365 with no standalone price, where the real constraints are tenant policy, residency and admin visibility
Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021
Offline-first data collection for humanitarian, development and research field work
Survey tool with a choice of data centre region, bundled into the wider Zoho suite
Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas
Form builder that reads and writes records in Airtable, Notion, HubSpot and Salesforce, with unlimited seats on every plan including the free one
Survey tool bundled with Google Workspace that cannot be disabled separately from Drive and Docs
Softwr does not host reviews and shows no star rating for Jotform, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
What people switch to, and what they give up
Every tier, and where the cost actually lands
Put it head to head with anything we hold
Its rating, and an embed for your own site
Survey and experience management platform with a permanently free tier capped at 200 responses
Per user per monthEnterprise survey and market research platform, priced by seat and response volume through negotiated contracts
quoteValue-priced survey and experience management platform, rebranded from SoGoSurvey in 2021
Per user per monthMulti-channel CX feedback platform with quoted pricing based on response volume and AI data credits
quoteOffline-first data collection for humanitarian, development and research field work
Per month by submission countOffline field survey platform priced by submissions rather than seats, built for research data quality
Per month by submission volumeEnterprise experience management platform for customer, employee and contact centre feedback
quoteOffline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas
quote