SurveyLegendvs
Zoho Survey
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SurveyLegend
Swedish survey tool hosted only in Frankfurt, where response limits are counted per survey and export is capped below what you can collect
As of 31 August 2026, SurveyLegend has a free plan and paid plans start at $15/month. A visual survey builder from a small Swedish company that hosts all data in Frankfurt on every plan, including the free one. Softwr lists it under Surveys. SurveyLegend is made by SurveyLegend AB, available on Web, iOS, Android.
Overview
What SurveyLegend does
SurveyLegend builds image-led, mobile-responsive surveys with drag and drop, conditional logic flows and live analytics. It is made by SurveyLegend AB, registered at Jarnvagsgatan 8 in Hoor, Skane, with a working office in Malmo. The idea dates to 2010 and the web application launched in June 2014; the team is around six people and no funding or investor information has ever been published. It is used in more than 150 countries, and the plans are Starter, Pro, Business and Legendary. The regional capability is the reason to shortlist it. All data is hosted and stored in Frankfurt, Germany, on every plan including the free one, with hourly internal backups and daily backups also held in Frankfurt. There is no United States transfer and no tiering of residency. Compare that with the American competitors, where EU hosting is either an enterprise upgrade or absent, and for a European buyer whose data protection officer has to sign off on where survey responses live this removes an entire negotiation. The counterweight is that the vendor claims no SOC 2 and no ISO 27001, and its security page describes only transport encryption, a certificate and a firewall, so a buyer with a formal security questionnaire will not get through it. Buyers are small European businesses, researchers and marketing teams who want attractive surveys and clean data residency without an enterprise contract. The trade-off to model carefully is export. Response limits are counted per survey rather than per month, which is generous for occasional use, but every paid tier can collect more than it can export: Pro collects 5,000 responses per survey and exports 1,000, Business collects 20,000 and exports 10,000, and only Legendary at 65 USD per month exports without limit. The free Starter plan cannot export at all. That gap between what the product will gather and what you can take away is the single most consequential thing on the pricing page and it is not presented as a limit.
What people use it for
- A European organisation that needs survey responses to stay in the EU without paying for an enterprise tier to get it
- Occasional research where a few surveys each collect a large number of responses, which suits a per-survey quota better than a monthly one
- Consumer-facing surveys where picture choice and visual scales lift completion rates on phones
- Small teams that want a fixed low monthly cost rather than usage-based billing
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about SurveyLegend.
- Every paid tier can collect more responses than it can export, with Pro gathering 5,000 per survey but exporting only 1,000 and Business gathering 20,000 but exporting 10,000, so data you have paid to collect can be stranded inside the product.
- The free Starter plan cannot export data at all, only preview it in the live analytics, which makes it a demonstration rather than a usable plan and means any real project starts as a paid one.
- The vendor claims neither SOC 2 nor ISO 27001 nor any third-party audit, and its GDPR page does not disclose hosting location, subprocessors or transfer mechanisms, so an enterprise security review will stall regardless of how good the residency story is.
- The integration list runs to roughly four connectors with no native Zapier, Make, Slack, Teams, HubSpot or Airtable support, so anything beyond Google Sheets or Mailchimp has to be built against the API, which itself is unavailable below the Business tier.
- No seat, collaborator or team permission model is documented anywhere in the pricing, features or user guide, so an organisation that needs several people to share and administer surveys has no described way to do it.
Cross-shopped
What people choose instead of SurveyLegend
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- SurveyLegendvsLimeSurvey
LimeSurvey: Self-hosting puts survey data entirely under your own control and passes security reviews that a small SaaS vendor will not
- SurveyLegendvsSurveySparrow
SurveySparrow: Stronger conversational survey formats and a proper multi-user account model for teams
Pricing
What SurveyLegend costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Starter
Free
- Free forever
- 3 surveys, 1,000 responses per survey
- No data export at all
- Carries SurveyLegend ads and watermarks
- 6 images and 1 logic flow per survey
Pro
$15 /mo
- 170 USD per year billed annually, 19 USD if billed monthly
- 20 surveys, 5,000 responses per survey
- Export capped at 1,000 responses per survey
- 30 images and 10 logic flows per survey
- No API access
Business
$25 /mo
- 300 USD per year billed annually, 39 USD if billed monthly
- Unlimited surveys, 20,000 responses per survey
- Export capped at 10,000 responses per survey
- 10,000 API calls a day, 3 webhooks per survey
- 2 GB file upload storage
Legendary
$65 /mo
- 780 USD per year billed annually, 89 USD if billed monthly
- Unlimited surveys, 100,000 responses per survey
- Unlimited data export
- White label, no watermark
- 100,000 API calls a day, 10 GB storage, phone support
Capabilities
Features
Per survey response limits
Quotas are counted per survey rather than per month, from 1,000 on Starter to 100,000 on Legendary
Frankfurt hosting on every plan
All data stored in Germany under EU law, including on the free tier
Image-led question types
Picture choice, rating and visual scales built for phone respondents
Live analytics
Real-time result visualisations viewable even on plans that cannot export
Conditional logic flows
One flow per survey on Starter, ten on Pro, unlimited on Business and above
REST API and webhooks
API access from 10,000 calls a day on Business, webhooks from three per survey
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Where is my data stored?
In Frankfurt, Germany, on DigitalOcean, on every plan including the free one, with backups also held in Frankfurt. There is no United States transfer and no residency upgrade to buy.
What is the catch with the free plan?
You cannot export your data. You can build three surveys, collect a thousand responses each and view the analytics, but getting the raw responses out requires a paid plan.
Why does Pro cost 170 USD a year when the page shows 15 USD a month?
The published annual total is 170 USD, which is ten dollars below twelve times the stated monthly-equivalent rate. Both figures are printed on the vendor pricing page.
Is it suitable for an enterprise rollout?
Probably not. There is no SOC 2 or ISO 27001 certification, no documented team or permission model, and support is by email with phone access only on the top tier.
Keep looking
Where to go from SurveyLegend
- SurveyLegend alternativesEvery product people weigh against it
- SurveyLegend pricingPlans, floors and what the tiers exclude
- SurveyLegend badgesWhich rules it meets, and the figure behind each
- All Surveys softwareThe full category
- Best Surveys softwareThe shortlist, and how it was cut
Best Surveys software for
Compare SurveyLegend with
- LimeSurvey
- Zoho Survey
- Tally
- QuestionPro
- Fillout
- Microsoft Forms
- Gravity Forms
- Formstack
- Medallia
- Jotform
- Retool
- Cognito Forms
- KoboToolbox
- Paperform
- Device Magic
- Zoho Survey
- Tally
- Fillout
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Softwr does not host reviews and shows no star rating for SurveyLegend, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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SurveyLegend pricing
Every tier, and where the cost actually lands
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Put it head to head with anything we hold
SurveyLegend badge
Its rating, and an embed for your own site
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