Softwr

Email Marketing · head to head

Brevo vs SendGrid

Brevo logo

Brevo

Email Marketing

Email, SMS, and CRM in one platform

From
Free
Rated
-
Full reviewWebsite
SendGrid logo

SendGrid

Email Marketing

Email at scale, proven deliverability, and so much more

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; SendGrid free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Brevo and SendGrid actually diverge.

Attributes where Brevo and SendGrid differ
AttributeBrevoSendGrid

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Brevo

  • Email marketing campaigns with drag-and-drop editornot SendGrid
  • SMS and WhatsApp multichannel messagingnot SendGrid
  • Customer loyalty program managementnot SendGrid
  • Transactional email and API-triggered messagingnot SendGrid

SendGrid

  • Marketing email campaigns and transactional email deliverynot Brevo
  • Password reset and account confirmation emailsnot Brevo
  • Newsletter distribution and subscriber engagementnot Brevo
  • Automated email notifications for SaaS applicationsnot Brevo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brevo

  • Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows

SendGrid

  • Free plan caps at 100 emails per day and expires after 60 days, per twilio.com/en-us/products/email-api/pricing (Aug 2026), after which sending requires a paid plan
  • Dedicated IP addresses are only included from the Pro plan at $89.95 per month; Essentials at $19.95 per month lacks a dedicated IP, per Twilio's own pricing page

Pricing, plan by plan

Brevo

Free

No published plan breakdown. See the Brevo review.

SendGrid

Free

No published plan breakdown. See the SendGrid review.

Which should you pick?

Choose Brevo if

  • You want to start without paying.
Brevo review

Choose SendGrid if

  • You want to start without paying.
SendGrid review

Questions people ask

Is Brevo or SendGrid better?
Neither clearly leads. Brevo starts at Free and SendGrid at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brevo or SendGrid?
Brevo starts at Free and SendGrid at Free.
Does Brevo or SendGrid run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Brevo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Brevo best used for?
Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what SendGrid is typically brought in for.

Answered from the vendors’ own pages

Brevo: Does Brevo offer a free plan?

Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.

Source
SendGrid: How much does SendGrid cost?

SendGrid email API pricing is usage-based. Twilio SendGrid offers a free tier for new users and scales with email volume. Customers should check the Twilio SendGrid pricing page for current rates and plan options.

Source
Brevo: What pricing model does Brevo use?

Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.

Source
SendGrid: Is there a free tier for SendGrid?

Yes, SendGrid offers a free tier for new users to get started with email API delivery. The free plan includes limited monthly emails and is suitable for getting started with transactional email.

Source
Brevo: What channels does Brevo support?

Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.

Source
SendGrid: What support is included with SendGrid?

SendGrid includes technical documentation and email support for users. Customers can access the help center, API documentation, and send emails to support for assistance with integration and troubleshooting.

Source
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