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Email Marketing · head to head

Brevo vs MailerLite

Brevo logo

Brevo

Email Marketing

Email, SMS, and CRM in one platform

From
Free
Rated
-
Full reviewWebsite
MailerLite logo

MailerLite

Email Marketing

Email marketing tools priced by subscriber count

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; MailerLite free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Brevo and MailerLite actually diverge.

Attributes where Brevo and MailerLite differ
AttributeBrevoMailerLite
Pricing modelfreemiumsubscription

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Brevo

  • Email marketing campaigns with drag-and-drop editornot MailerLite
  • SMS and WhatsApp multichannel messagingnot MailerLite
  • Customer loyalty program managementnot MailerLite
  • Transactional email and API-triggered messagingnot MailerLite

MailerLite

  • Email marketing automation for small to mid-sized businessesnot Brevo
  • Newsletter campaigns with subscriber managementnot Brevo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brevo

  • Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows

MailerLite

  • Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
  • Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
  • Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts

Pricing, plan by plan

Brevo

Free

No published plan breakdown. See the Brevo review.

MailerLite

Free
  • FreeFree
    • Up to 250 subscribers
    • 2,500 monthly emails
    • Email campaigns
  • Comfort$12/monthly
    • Monthly emails equal to 10x subscriber tier ceiling
    • Subscriber-dependent pricing tiers
    • Full feature set
  • Power$25/monthly
    • Unlimited monthly emails
    • Unlimited seats
    • Unlimited automations
  • Enterprise$null/custom
    • Custom pricing for 200K+ subscribers
    • Dedicated success manager
    • Priority support

Which should you pick?

Choose Brevo if

  • You want to start without paying.
Brevo review

Choose MailerLite if

  • You want to start without paying.
MailerLite review

Questions people ask

Is Brevo or MailerLite better?
Neither clearly leads. Brevo starts at Free and MailerLite at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brevo or MailerLite?
Brevo starts at Free and MailerLite at Free.
Does Brevo or MailerLite run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Brevo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Brevo best used for?
Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what MailerLite is typically brought in for.

Answered from the vendors’ own pages

Brevo: Does Brevo offer a free plan?

Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.

Source
MailerLite: Can I switch between annual and monthly billing?

MailerLite offers both monthly and annual billing options. Annual billing provides a 10% discount compared to monthly billing. Both USD and EUR currency options are available for payment.

Source
Brevo: What pricing model does Brevo use?

Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.

Source
MailerLite: What happens when I exceed the monthly email limit on my plan?

On the Comfort plan, monthly emails are determined by your subscriber tier ceiling. The Power plan includes unlimited monthly emails. For precise overage details, contact MailerLite support.

Source
Brevo: What channels does Brevo support?

Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.

Source
MailerLite: Is there a free plan and what are its limitations?

The Free plan supports up to 250 subscribers and 2,500 monthly emails, with access to email campaigns, 3 automations, website and landing page builder, and signup forms. No payment required to use the free plan.

Source
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