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Email Marketing · head to head

Brevo vs Campaign Monitor

Brevo logo

Brevo

Email Marketing

Email, SMS, and CRM in one platform

From
Free
Rated
-
Full reviewWebsite
Campaign Monitor logo

Campaign Monitor

Email Marketing

Email marketing platform priced by contact tier, with unlimited sends only from the mid tier up

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Brevo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; Campaign Monitor the Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Brevo and Campaign Monitor actually diverge.

Attributes where Brevo and Campaign Monitor differ
AttributeBrevoCampaign Monitor
Starting priceFreeOn request
Pricing modelfreemiumPer month by contact tier and plan level
Free tierYesNo

Identical on both: platforms (Web), user rating (Not yet rated), category (Email Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brevo

Nothing recorded that Campaign Monitor does not also cover.

Only in Campaign Monitor

  • Drag-and-drop email builder
  • Automation workflows
  • List segmentation
  • Send-time optimisation
  • Landing pages and forms
  • Multi-brand management

What people use each for

The jobs each tool is most often brought in to do.

Brevo

  • Email marketing campaigns with drag-and-drop editornot Campaign Monitor
  • SMS and WhatsApp multichannel messagingnot Campaign Monitor
  • Customer loyalty program managementnot Campaign Monitor
  • Transactional email and API-triggered messagingnot Campaign Monitor

Campaign Monitor

  • A small marketing team wanting straightforward campaign design and automation without a full martech stacknot Brevo
  • A business with a list under a few thousand contacts and infrequent sends, where the Lite tier's cap is not a real constraintnot Brevo
  • An agency managing multiple brands wanting Enterprise-tier multi-brand account managementnot Brevo
  • A team wanting a bundled website builder alongside email on the Premier tiernot Brevo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brevo

  • Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows

Campaign Monitor

  • The Lite tier caps monthly sends at 2,500 regardless of contact list size, so a list of any meaningful size cannot be emailed even once a month without exceeding it.
  • Unlimited sending only starts at the Essentials tier, so the cheap headline Lite price is not comparable to competitors that offer unlimited sends at their entry tier.
  • Its e-commerce-specific automation (abandoned cart flows, predictive segments) is less developed than Klaviyo's, making it a weaker fit for retail-heavy senders.
  • As part of the Marigold group alongside Sailthru and other acquired brands, product roadmap priority is shared across a portfolio rather than dedicated solely to Campaign Monitor.
  • Pricing multiplies on two axes, contact tier and plan level, so estimating total cost requires checking both dimensions rather than a single number.

Pricing, plan by plan

Brevo

Free

No published plan breakdown. See the Brevo review.

Campaign Monitor

On request
  • Lite$undefined/month
    • Monthly send cap of 2,500 emails regardless of list size
    • Basic campaign and template tools
    • Priced by contact tier from under 500 to 50,000+
  • Essentials$undefined/month
    • Unlimited monthly email sends
    • Priority support
    • Priced by contact tier from under 500 to 50,000+
  • Premier$undefined/month
    • Unlimited monthly email sends
    • Premier-level phone support
    • Drag-and-drop website builder included
  • Enterprise$undefined/year
    • Custom quote
    • Multi-brand account management
    • Dedicated account manager, SOC2 and GDPR-aligned security

Which should you pick?

Choose Brevo if

  • You want to start without paying.
Brevo review

Choose Campaign Monitor if

  • You need drag-and-drop email builder.
  • You also want automation workflows.
Campaign Monitor review

Questions people ask

Is Brevo or Campaign Monitor better?
Neither clearly leads. Brevo starts at Free and Campaign Monitor at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brevo or Campaign Monitor?
Brevo has a free tier; the other does not. Paid plans start at Free for Brevo and On request for Campaign Monitor.
Does Brevo or Campaign Monitor run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Brevo for free?
Yes. Brevo has a free tier, so you can try it without paying. Campaign Monitor starts at On request.
What is Brevo best used for?
Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what Campaign Monitor is typically brought in for.
What can Brevo do that Campaign Monitor cannot?
Campaign Monitor covers Drag-and-drop email builder, Automation workflows, List segmentation, Send-time optimisation.

Answered from the vendors’ own pages

Brevo: Does Brevo offer a free plan?

Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.

Source
Campaign Monitor: Does the cheapest plan include unlimited sends?

No. Lite caps monthly sends at 2,500 emails regardless of list size; unlimited sending starts at the Essentials tier.

Brevo: What pricing model does Brevo use?

Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.

Source
Campaign Monitor: Who owns Campaign Monitor?

Marigold, a marketing technology group that also owns Sailthru and other acquired email and loyalty platforms.

Brevo: What channels does Brevo support?

Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.

Source
Campaign Monitor: Is there a free plan?

A 30-day free trial with a 500-contact limit is available, but there is no permanent free tier.

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