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Email Marketing · head to head

Brevo vs EmailOctopus

Brevo logo

Brevo

Email Marketing

Email, SMS, and CRM in one platform

From
Free
Rated
-
Full reviewWebsite
EmailOctopus logo

EmailOctopus

Email Marketing

Affordable email marketing

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; EmailOctopus free tier limited to 2,500 subscribers
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Brevo and EmailOctopus actually diverge.

Attributes where Brevo and EmailOctopus differ
AttributeBrevoEmailOctopus

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Brevo

  • Email marketing campaigns with drag-and-drop editornot EmailOctopus
  • SMS and WhatsApp multichannel messagingnot EmailOctopus
  • Customer loyalty program managementnot EmailOctopus
  • Transactional email and API-triggered messagingnot EmailOctopus

EmailOctopus

  • Building email lists with unlimited landing pagesnot Brevo
  • Team collaboration on email campaignsnot Brevo
  • Automated subscriber onboarding flowsnot Brevo
  • Multi-user email campaign managementnot Brevo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brevo

  • Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows

EmailOctopus

  • Free tier limited to 2,500 subscribers
  • Free tier requires EmailOctopus branding on emails
  • Free tier reports only retained 30 days

Pricing, plan by plan

Brevo

Free

No published plan breakdown. See the Brevo review.

EmailOctopus

Free
  • StarterFree
    • Up to 2,500 subscribers
    • 10,000 monthly emails
    • 1 user account
  • Pro$9/month
    • Unlimited subscribers
    • 10,000 monthly emails
    • Unlimited user accounts

Which should you pick?

Choose Brevo if

  • You want to start without paying.
Brevo review

Choose EmailOctopus if

  • You want to start without paying.
EmailOctopus review

Questions people ask

Is Brevo or EmailOctopus better?
Neither clearly leads. Brevo starts at Free and EmailOctopus at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brevo or EmailOctopus?
Brevo starts at Free and EmailOctopus at Free.
Does Brevo or EmailOctopus run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Brevo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Brevo best used for?
Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what EmailOctopus is typically brought in for.

Answered from the vendors’ own pages

Brevo: Does Brevo offer a free plan?

Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.

Source
EmailOctopus: Is there a free version of EmailOctopus?

Yes, EmailOctopus offers a free plan supporting up to 2,500 subscribers with 10,000 monthly emails. The free tier includes EmailOctopus branding on emails and reports are retained for only 30 days. The Pro plan starts at $9/month for unlimited subscribers.

Source
Brevo: What pricing model does Brevo use?

Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.

Source
EmailOctopus: What discount does EmailOctopus offer for annual billing?

EmailOctopus offers 10% savings when you pay annually versus monthly. Nonprofits receive an additional 20% lifetime discount on all plans.

Source
Brevo: What channels does Brevo support?

Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.

Source
EmailOctopus: Are there any long-term contracts required?

No, EmailOctopus has no long-term contracts. You can cancel your plan anytime and switch between monthly and yearly billing options.

Source
EmailOctopus: How many users can access one EmailOctopus account?

The free Starter plan includes 1 user. The Pro plan includes unlimited user accounts at no additional cost.

Source
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