Orttovs
ActiveCampaign
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Ortto
Australian marketing automation with a customer data platform and analytics included rather than sold separately
As of 31 August 2026, Ortto's pricing is not published; the vendor quotes on request. Ortto bundles a customer data platform, email and SMS automation, live chat and a reporting layer that most rivals sell as a separate analytics purchase. Softwr lists it under Email Marketing. Ortto is available on Web, REST API.
Overview
What Ortto does
Ortto is a Sydney company that sells marketing automation built on its own customer data platform, with email, SMS, push and in-app messaging, a live chat product called Talk, and a dashboard and reporting layer over the same event data. It was previously called Autopilot, a journey-builder product founded in 2012, and was rebranded and substantially rebuilt as Ortto in 2022. The commercially distinguishing choice is scope. Most tools at this price point make you buy a separate analytics or BI product to answer questions about the customer base, and a separate chat tool to talk to people on the site. Ortto includes both, which for a small team removes two subscriptions and, more usefully, removes the reconciliation work of explaining why the numbers in three tools disagree. The cost of that breadth is that each individual component is less deep than the specialist it replaces, most visibly in email template editing and in deliverability tooling. Buyers are SaaS and subscription businesses and smaller ecommerce teams, concentrated in Australia and New Zealand with a growing base in North America and Europe. The trade-offs are practical rather than architectural: the partner and agency ecosystem outside Australia is small, support hours follow Australian business time, and pricing counts contacts held rather than messages sent, so an unpruned database costs money every month whether or not it is mailed.
What people use it for
- A SaaS company that wants trial and onboarding lifecycle plus product analytics without buying two tools
- A small team replacing a stack of email tool, chat widget and dashboard product with one subscription
- Reporting on revenue by campaign and cohort without exporting events to a warehouse first
- Teams already on Autopilot that need a supported migration path rather than a replatform to a US vendor
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Ortto.
- Contact-based pricing counts everyone stored, including unsubscribed and long-inactive records, so the bill rises with list decay unless someone owns a pruning routine.
- Each bundled component is shallower than the specialist it replaces, and the email template editor in particular is behind the ecommerce-focused competitors.
- Deliverability guidance and reputation tooling are thinner than at dedicated email providers, which matters most in the first months of a sending domain.
- The partner and agency ecosystem outside Australia and New Zealand is small, so hiring contractors with real Ortto experience is harder than for the larger platforms.
- Support hours follow Australian business time, so European and American teams often wait a working day for a substantive answer on complex issues.
Cross-shopped
What people choose instead of Ortto
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- OrttovsCustomer.io
Customer.io: Better for engineering-led lifecycle messaging with warehouse-driven segmentation
- OrttovsBrevo
Brevo: Cheaper for high send volume because pricing leans on sends rather than stored contacts
Pricing
What Ortto costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Ortto
On request
- Priced by number of contacts held, with separate email and SMS send allowances
- Talk live chat and additional seats charged separately
- Monthly and annual terms available
Capabilities
Features
Customer data platform
Unified profiles with event history used directly as journey and segment conditions
Journeys
Visual multi-step automation across email, SMS, push, in-app and webhooks
Talk
Live chat and inbox tied to the same customer profiles used for campaigns
Dashboards and reports
Funnel, cohort and revenue reporting over campaign and product events without a separate BI tool
Playbooks
Prebuilt journey templates for onboarding, trial conversion and winback
Capture
Forms, popups and surveys writing directly into the profile store
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Ortto the same product as Autopilot?
It is the successor from the same company, rebranded in 2022 and substantially rebuilt. Older Autopilot tutorials no longer match the interface.
Do inactive contacts cost money?
Yes. Pricing counts contacts stored, so unsubscribed and dormant records consume allowance until they are deleted.
Can it replace a BI tool?
For campaign, funnel and cohort reporting on its own event data, usually yes. For joins against finance or support data it cannot.
Keep looking
Where to go from Ortto
- Ortto alternativesEvery product people weigh against it
- Ortto pricingPlans, floors and what the tiers exclude
- Ortto badgesWhich rules it meets, and the figure behind each
- All Email Marketing softwareThe full category
- Best Email Marketing softwareThe shortlist, and how it was cut
Best Email Marketing software for
Compare Ortto with
- ActiveCampaign
- Brevo
- Dotdigital
- Instantly
- Zoho Campaigns
- Attentive
- Resend
- SAP Emarsys
- Keila
- Sailthru
- Sendy
- EmailOctopus
- GetResponse
- Listmonk
- Loops
- Dotdigital
- SAP Emarsys
- Keila
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Softwr does not host reviews and shows no star rating for Ortto, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Ortto
Ortto alternatives
What people switch to, and what they give up
Ortto pricing
Every tier, and where the cost actually lands
Compare Ortto
Put it head to head with anything we hold
Ortto badge
Its rating, and an embed for your own site
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One-time purchase