Email Marketing · head to head
Brevo vs Sendy
Sendy
Email Marketing
Self-hosted newsletter app bought once for $69 that sends through your own Amazon SES account
- From
- $69/one-time
- Rated
- -
The short version
- Only Brevo has a free tier, so it costs nothing to try first.
- Each has a real cost: Brevo paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows; Sendy free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Brevo and Sendy actually diverge.
Identical on both: user rating (Not yet rated), category (Email Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brevo
Nothing recorded that Sendy does not also cover.
Only in Sendy
- One-time licence
- Amazon SES delivery
- Multiple brands
- Autoresponders
- Segmentation
- Bounce and complaint handling
- Reporting
- Client access
What people use each for
The jobs each tool is most often brought in to do.
Brevo
- Email marketing campaigns with drag-and-drop editornot Sendy
- SMS and WhatsApp multichannel messagingnot Sendy
- Customer loyalty program managementnot Sendy
- Transactional email and API-triggered messagingnot Sendy
Sendy
- A publisher with a large list sending frequently, where a hosted platform bills by subscriber count month after monthnot Brevo
- An agency managing newsletters for several clients who each get their own brand and login under one licencenot Brevo
- A business that must keep subscriber data on its own infrastructure for privacy or contractual reasonsnot Brevo
- A developer wiring signups from a custom application into a mailing list without paying platform API feesnot Brevo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brevo
- Paid plans are priced by email volume sent per month, with higher tiers running past $100 per month as list and send volume grows
Sendy
- Free updates run only to the next major version, so the one-time purchase is really one purchase per major release and the long-term cost is not zero.
- Deliverability becomes entirely your problem: SES gives you a raw sending pipe and no warm-up guidance, reputation dashboards or deliverability consultants when a campaign starts landing in spam.
- Amazon SES requires production access approval and will suspend accounts on high bounce or complaint rates, which can take a list offline mid-campaign with little warning.
- The template editor and design tooling are basic next to Mailchimp or Klaviyo, so anything visually ambitious means hand-written HTML email.
- You own the server: PHP upgrades, database backups and patching are yours, and an unmaintained Sendy install holding a subscriber list is a data breach waiting to happen.
Pricing, plan by plan
Brevo
FreeNo published plan breakdown. See the Brevo review.
Sendy
$69/one-time- Sendy licence$69/one-time
- One-time purchase, no subscription
- Free updates only up to the next major version
- Unlimited lists, subscribers and campaigns
- AI Assistant bundle$39/one-time
- Optional add-on, listed at a discount from $49
- AI writing assistance inside the campaign editor
- Installation service$79/one-time
- Optional one-off setup by the vendor
- For buyers who do not want to configure hosting and SES themselves
Which should you pick?
Choose Sendy if
- You need one-time licence.
- You work on Web, Linux.
- You also want amazon ses delivery.
Questions people ask
- Is Brevo or Sendy better?
- Neither clearly leads. Brevo starts at Free and Sendy at $69/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brevo or Sendy?
- Brevo has a free tier; the other does not. Paid plans start at Free for Brevo and $69/one-time for Sendy.
- Does Brevo or Sendy run on more platforms?
- Brevo runs on Web. Sendy runs on Web, Linux.
- Can I use Brevo for free?
- Yes. Brevo has a free tier, so you can try it without paying. Sendy starts at $69/one-time.
- What is Brevo best used for?
- Brevo is most often used for email marketing campaigns with drag-and-drop editor, sms and whatsapp multichannel messaging, customer loyalty program management, transactional email and api-triggered messaging. Of those, email marketing campaigns with drag-and-drop editor and sms and whatsapp multichannel messaging are not what Sendy is typically brought in for.
- What can Brevo do that Sendy cannot?
- Sendy covers One-time licence, Amazon SES delivery, Multiple brands, Autoresponders.
Answered from the vendors’ own pages
Brevo: Does Brevo offer a free plan?
Yes, Brevo offers a free tier with no credit card required. You can launch marketing campaigns, access templates, and use basic automation without paying.
SourceSendy: What does it actually cost to send?
The licence is $69 once. Delivery is Amazon SES at roughly $1 per 10,000 emails, plus your own hosting, so a 50,000-contact weekly newsletter costs a few dollars a month to send.
Brevo: What pricing model does Brevo use?
Brevo uses a freemium model. No specific pricing rates are published on their main website. Users must navigate to the pricing page or contact sales to see tiered pricing based on email volume and features needed.
SourceSendy: Are updates free forever?
No. Updates are free up to the next major version, for example within 7.x. Moving from 7.x to 8.x is a paid upgrade.
Brevo: What channels does Brevo support?
Brevo supports email, SMS, WhatsApp, web and mobile push notifications, live chat, chatbot, wallet, phone, and transactional messaging across all plans.
SourceSendy: Do I need to know how to set up a server?
Standard PHP and MySQL hosting is enough and the vendor compares it to installing WordPress, but the SES side needs AWS configuration. An $79 installation service is offered if you would rather not.
Sendy: What happens if Amazon suspends my SES account?
Your sending stops until you resolve it with AWS. There is no alternative delivery route built in, and this is the single biggest operational risk of the model.
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