Softwr

Social Media · head to head

Brand24 vs X

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
X logo

X

Social Media

The renamed and restructured Twitter, now merged into Elon Musks xAI, with paid verification and metered API access

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only X has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; X verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
  • They diverge on capability: Brand24 covers Mention monitoring, X covers Posts and reposts.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Brand24 and X actually diverge.

Attributes where Brand24 and X differ
AttributeBrand24X
Starting price$199/monthFree
Pricing modelPer month by mention volumeFree to use, paid X Premium tiers and metered developer API
Free tierNoYes
PlatformsWeb, iOS, AndroidiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in X

  • Posts and reposts
  • X Premium
  • Grok integration
  • Spaces
  • Direct messages
  • Creator monetisation

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot X
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot X
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot X
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot X

X

  • A brand or public figure needing verified status and reduced ads, now purchased rather than earned editoriallynot Brand24
  • A developer building a bot or analytics tool who needs to budget for paid API tiers rather than assume free accessnot Brand24
  • A researcher who previously used the free academic API and now needs to evaluate whether the paid tier is affordablenot Brand24
  • An advertiser assessing brand safety given content moderation changes since the 2022 acquisitionnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

X

  • Verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
  • API access for developers moved from largely free to a paid tier structure, and the free tier is restrictive enough that most third-party apps and bots have shut down or moved elsewhere.
  • Advertiser spend has been volatile since the ownership change, with several major advertisers pausing campaigns over content moderation concerns, which affects the reliability of ad-supported reach.
  • The 2025 merger into xAI folds the platforms user data and infrastructure into an AI company, which is a materially different data relationship than existed under the previous corporate structure.
  • Content moderation policy has shifted significantly since 2022, and organisations with brand safety requirements need to reassess the platform rather than assume Twitter-era policies still apply.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

X

Free
  • BasicFree
    • Ad-supported feed, posting, following, direct messages
  • Premium$8/month
    • Verification badge, edit posts, reduced ads, longer posts, revenue share eligibility
  • Premium+$40/month
    • Largest reply prioritisation, ad-free timeline, higher usage limits

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose X if

  • You need posts and reposts.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want x premium.
X review

Questions people ask

Is Brand24 or X better?
Neither clearly leads. Brand24 starts at $199/month and X at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or X?
X has a free tier; the other does not. Paid plans start at $199/month for Brand24 and Free for X.
Does Brand24 or X run on more platforms?
Brand24 runs on Web, iOS, Android. X runs on iOS, Android, Web.
Can I use X for free?
Yes. X has a free tier, so you can try it without paying. Brand24 starts at $199/month.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what X is typically brought in for.
What can Brand24 do that X cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. X covers Posts and reposts, X Premium, Grok integration, Spaces.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

X: Is X the same company as Twitter?

It is the renamed and restructured successor. Twitter Inc became X Corp after Musks 2022 acquisition, and X Corp itself was merged into xAI in March 2025.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

X: Is verification still free?

No. Verification is now part of the paid X Premium subscription, not a free editorial mark of notability.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

X: Can I still use the API for free?

A limited free tier exists but is restrictive; meaningful volume access requires a paid tier, priced well above the old free and standard API access.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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