Social Media · head to head
Determ vs X

Determ
Social Media
Media monitoring and PR intelligence with published European pricing and unlimited users on every plan
- From
- €99/month
- Rated
- -

X
Social Media
The renamed and restructured Twitter, now merged into Elon Musks xAI, with paid verification and metered API access
- From
- Free
- Rated
- -
The short version
- Only X has a free tier, so it costs nothing to try first.
- Each has a real cost: Determ there is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.; X verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
- They diverge on capability: Determ covers Real-time mention alerts, X covers Posts and reposts.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Determ and X actually diverge.
Identical on both: user rating (Not yet rated), category (Social Media).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Determ
- Real-time mention alerts
- Unlimited keywords
- Sentiment analysis
- Influencer identification
- Boolean query builder
- Reporting and exports
- Mentions API
- Crisis alerts
Only in X
- Posts and reposts
- X Premium
- Grok integration
- Spaces
- Direct messages
- Creator monetisation
What people use each for
The jobs each tool is most often brought in to do.
Determ
- A European trade association giving unlimited member-organisation staff access to the same media alerts without paying per seatnot X
- A communications team needing alerts within minutes of a negative story breaking in a regional language outletnot X
- A PR agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomicnot X
- A public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contractnot X
X
- A brand or public figure needing verified status and reduced ads, now purchased rather than earned editoriallynot Determ
- A developer building a bot or analytics tool who needs to budget for paid API tiers rather than assume free accessnot Determ
- A researcher who previously used the free academic API and now needs to evaluate whether the paid tier is affordablenot Determ
- An advertiser assessing brand safety given content moderation changes since the 2022 acquisitionnot Determ
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Determ
- There is no print media monitoring, so any organisation with a press cuttings obligation or a board that still reads newspaper coverage has to buy a second service alongside it.
- Mention allowances are the real constraint and a single viral news cycle can exhaust a 1,000-mention monthly quota in days, after which you either upgrade mid-contract or lose visibility exactly when you need it most.
- Long-range historical reporting is thin, so year-on-year share of voice analysis and multi-year campaign retrospectives are awkward compared with the larger monitoring suites.
- Facebook coverage is restricted and LinkedIn profiles cannot be monitored, limits imposed by those platforms but which still leave gaps in any brand where the conversation happens there.
- It is a monitoring tool rather than a PR suite, with no media database, no journalist contact list and no pitching workflow, so agencies replacing Cision or Muck Rack will find half the job undone.
X
- Verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
- API access for developers moved from largely free to a paid tier structure, and the free tier is restrictive enough that most third-party apps and bots have shut down or moved elsewhere.
- Advertiser spend has been volatile since the ownership change, with several major advertisers pausing campaigns over content moderation concerns, which affects the reliability of ad-supported reach.
- The 2025 merger into xAI folds the platforms user data and infrastructure into an AI company, which is a materially different data relationship than existed under the previous corporate structure.
- Content moderation policy has shifted significantly since 2022, and organisations with brand safety requirements need to reassess the platform rather than assume Twitter-era policies still apply.
Pricing, plan by plan
Determ
€99/month- Focus$99/month
- 1 topic
- 1,000 mentions per month
- Unlimited keywords
- Expand$299/month
- 5 topics
- 5,000 mentions per month
- Unlimited keywords
- Command$499/month
- 10 topics
- 10,000 mentions per month
- Unlimited keywords
- Custom$undefined/year
- Custom topic and mention volumes
- Enterprise onboarding
- Quoted individually
X
Free- BasicFree
- Ad-supported feed, posting, following, direct messages
- Premium$8/month
- Verification badge, edit posts, reduced ads, longer posts, revenue share eligibility
- Premium+$40/month
- Largest reply prioritisation, ad-free timeline, higher usage limits
Which should you pick?
Choose Determ if
- You need real-time mention alerts.
- You work on Web, iOS, Android.
- You also want unlimited keywords.
Choose X if
- You need posts and reposts.
- You want to start without paying.
- You work on iOS, Android, Web.
- You also want x premium.
Questions people ask
- Is Determ or X better?
- Neither clearly leads. Determ starts at €99/month and X at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Determ or X?
- X has a free tier; the other does not. Paid plans start at €99/month for Determ and Free for X.
- Does Determ or X run on more platforms?
- Determ runs on Web, iOS, Android. X runs on iOS, Android, Web.
- Can I use X for free?
- Yes. X has a free tier, so you can try it without paying. Determ starts at €99/month.
- What is Determ best used for?
- Determ is most often used for a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat, a communications team needing alerts within minutes of a negative story breaking in a regional language outlet, a pr agency running monitoring for several clients where seat-based pricing would make sharing dashboards uneconomic, a public sector body tracking coverage of a policy announcement across news, forums and social without a six-figure contract. Of those, a european trade association giving unlimited member-organisation staff access to the same media alerts without paying per seat and a communications team needing alerts within minutes of a negative story breaking in a regional language outlet are not what X is typically brought in for.
- What can Determ do that X cannot?
- Determ covers Real-time mention alerts, Unlimited keywords, Sentiment analysis, Influencer identification. X covers Posts and reposts, X Premium, Grok integration, Spaces.
Answered from the vendors’ own pages
Determ: Is Determ the same as Mediatoolkit?
Yes. Mediatoolkit rebranded to Determ; older reviews and directory listings still use the previous name.
X: Is X the same company as Twitter?
It is the renamed and restructured successor. Twitter Inc became X Corp after Musks 2022 acquisition, and X Corp itself was merged into xAI in March 2025.
Determ: How are users charged?
They are not. Every published plan includes unlimited users and unlimited keywords; you pay for topics and monthly mention volume.
X: Is verification still free?
No. Verification is now part of the paid X Premium subscription, not a free editorial mark of notability.
Determ: Does it monitor print or broadcast?
No. Online and social only.
X: Can I still use the API for free?
A limited free tier exists but is restrictive; meaningful volume access requires a paid tier, priced well above the old free and standard API access.
Determ: What happens if I exceed my mention limit?
You stop receiving new mentions on that topic for the period unless you upgrade, so set queries tightly before a campaign launch.
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