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Social Media · pricing

X pricing

X publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 1 September 2026, X pricing is free across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price
Free
Model
Free to use, paid X Premium tiers and metered developer API
Tiers
3
Free tier
Yes

X plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

X pricing tiers
PlanPriceFeatures listedStep up from the tier below
BasicFree1Entry tier
Premium$8/month1+$8/month, 1 more feature
Premium+$40/month1+$32/month, 1 more feature

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Basic

Free

The entry tier. It covers ad-supported feed, posting, following, direct messages.

Premium

$8/month

Over Basic, this tier adds:

  • Verification badge, edit posts, reduced ads, longer posts, revenue share eligibility

Premium+

$40/month

Over Premium, this tier adds:

  • Largest reply prioritisation, ad-free timeline, higher usage limits

Where X stops being free

Basic, Free

  • Ad-supported feed, posting, following, direct messages

Premium, $8/month

The first thing you pay for:

  • Verification badge, edit posts, reduced ads, longer posts, revenue share eligibility

What the product covers

The full X feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

  • Posts and reposts
  • X Premium
  • Grok integration
  • Spaces
  • Direct messages
  • Creator monetisation

People bring X in for a brand or public figure needing verified status and reduced ads, now purchased rather than earned editorially, a developer building a bot or analytics tool who needs to budget for paid api tiers rather than assume free access, a researcher who previously used the free academic api and now needs to evaluate whether the paid tier is affordable, an advertiser assessing brand safety given content moderation changes since the 2022 acquisition. If that is not the job you are buying for, the alternatives to X are worth a look before you commit to a tier.

How that compares in Social Media

Too few social media tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

X entry price against other Social Media tools
ToolEntry priceModelRatedHead to head
X (this page)FreeFree to use, paid X Premium tiers and metered developer API-
FacebookFreeFree, funded entirely by targeted advertising-vs X
PinterestFreeFree for users, advertising revenue from businesses-vs X
TumblrFreeFree to use, optional ad-free subscription and paid post promotion-vs X
Awario$29/monthPer month by mention volume-vs X
Determ€99/monthPer month by topic and mention volume-vs X
YouScan$499/monthPer month by mention volume and search topics-vs X

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the X badges page.

Before you pay for X

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 3 tiers between Free and $40/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

X runs on ios, android, web, and is published by X Corp (xAI Holdings) of San Francisco, California, United States. The full record is on the X review, and the rest of the category is under best social media tools.

X pricing on the vendor's own site

X pricing questions

How much does X cost?
X publishes 3 tiers, from Free for Basic up to $40/month for Premium+. The entry tier costs nothing.
Does X have a free plan?
Yes. The Basic tier costs nothing and covers ad-supported feed, posting, following, direct messages. Paying starts at $8/month for Premium.
What is the difference between Basic and Premium on X?
Premium costs $8/month against Free, and adds verification badge, edit posts, reduced ads, longer posts, revenue share eligibility.
Is the Premium+ plan on X worth it?
That depends entirely on whether you need what it adds, which on the published record is largest reply prioritisation, ad-free timeline, higher usage limits. It costs $40/month against $8/month for Premium. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
Which social media tools can I use without paying?
3 of the 8 social media tools listed alongside X have a free tier: Facebook, Pinterest, Tumblr.
What am I actually paying for with X?
The record lists 6 features across 1 area: other. In practice it is brought in for a brand or public figure needing verified status and reduced ads, now purchased rather than earned editorially, a developer building a bot or analytics tool who needs to budget for paid api tiers rather than assume free access, a researcher who previously used the free academic api and now needs to evaluate whether the paid tier is affordable.
Does X charge per user?
The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these X prices current?
They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare X against before paying?
The closest social media tools in this directory are Facebook, Pinterest, Tumblr, Awario. Each has a side-by-side comparison with X covering price, platforms and features.

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