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Social Media · head to head

Brand24 vs Tumblr

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Tumblr logo

Tumblr

Social Media

Blogging and fandom platform owned by Automattic after being sold off by Verizon for a fraction of what Yahoo paid for it

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Tumblr has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Tumblr user growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • They diverge on capability: Brand24 covers Mention monitoring, Tumblr covers Reblogging.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Brand24 and Tumblr actually diverge.

Attributes where Brand24 and Tumblr differ
AttributeBrand24Tumblr
Starting price$199/monthFree
Pricing modelPer month by mention volumeFree to use, optional ad-free subscription and paid post promotion
Free tierNoYes
PlatformsWeb, iOS, AndroidiOS, Android, Web

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Tumblr

  • Reblogging
  • Tumblr Blaze
  • Ad-free browsing
  • Custom blog themes
  • Community labels
  • Post editor

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Tumblr
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Tumblr
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Tumblr
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Tumblr

Tumblr

  • A fandom or fan-art community that has stayed on Tumblr specifically for its reblog and tagging culturenot Brand24
  • A writer or artist wanting a free, lightly customisable blog rather than a full websitenot Brand24
  • Someone researching how a platform behaves after a steep ownership devaluation and reduced investmentnot Brand24
  • A brand targeting niche fandom or subculture audiences that remain concentrated on Tumblr rather than mainstream platformsnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Tumblr

  • User growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • A 2018 ban on adult content drove away a significant part of the user base and community trust that has not fully recovered, even after some policy softening later.
  • Discovery and reach for new accounts is weaker than on algorithm-first platforms, so building an audience from zero is slower than on Instagram or TikTok.
  • The sharp drop in Tumblrs sale price between 2013 and 2019 signals real risk around long-term platform stability and continued investment under any given owner.
  • Moderation and safety tooling has historically lagged larger platforms, which matters for anyone running a brand presence that needs reliable content moderation support.

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Tumblr

Free
  • TumblrFree
    • Free blogging, following and reblogging
  • Ad-Free Browsing$4.99/month
    • Removes ads from the browsing experience

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Tumblr if

  • You need reblogging.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want tumblr blaze.
Tumblr review

Questions people ask

Is Brand24 or Tumblr better?
Neither clearly leads. Brand24 starts at $199/month and Tumblr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Tumblr?
Tumblr has a free tier; the other does not. Paid plans start at $199/month for Brand24 and Free for Tumblr.
Does Brand24 or Tumblr run on more platforms?
Brand24 runs on Web, iOS, Android. Tumblr runs on iOS, Android, Web.
Can I use Tumblr for free?
Yes. Tumblr has a free tier, so you can try it without paying. Brand24 starts at $199/month.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Tumblr is typically brought in for.
What can Brand24 do that Tumblr cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Tumblr covers Reblogging, Tumblr Blaze, Ad-free browsing, Custom blog themes.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Tumblr: Who owns Tumblr now?

Automattic, the company behind WordPress.com, which bought it from Verizon in 2019.

Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Tumblr: Is Tumblr still free?

Yes. An optional ad-free subscription and paid post promotion, Tumblr Blaze, exist, but the core platform is free.

Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Tumblr: Why did Tumblrs value drop so much between 2013 and 2019?

Years of user decline, accelerated by a 2018 ban on adult content that alienated a large part of its community, left it worth a small fraction of what Yahoo paid.

Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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