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Marketing · head to head

VWO vs Wufoo

VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Wufoo logo

Wufoo

Surveys

Build online forms in minutes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Wufoo free plan caps at 5 forms and 100 entries

Where they differ

Only the attributes on which VWO and Wufoo actually diverge.

Attributes where VWO and Wufoo differ
AttributeVWOWufoo
Pricing modelusage-basedfreemium
PlatformsWeb, iOS, Android, Server-sideWeb
CategoryMarketingSurveys
Founded2007Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Only in Wufoo

Nothing recorded that VWO does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Wufoo
  • Conversion rate optimisationnot Wufoo
  • Behavioural analytics and session recordingsnot Wufoo
  • Feature experimentation and progressive rolloutsnot Wufoo

Wufoo

  • Event registration and attendee managementnot VWO
  • Lead capture and sales qualificationnot VWO
  • Customer feedback and survey collectionnot VWO
  • Online order processing with payment collectionnot VWO
  • Employee onboarding and registration workflowsnot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Wufoo

  • Free plan caps at 5 forms and 100 entries
  • Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
  • Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Choose Wufoo if

  • You want to start without paying.
Wufoo review

Questions people ask

Is VWO or Wufoo better?
Neither clearly leads. VWO starts at Free and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Wufoo?
VWO starts at Free and Wufoo at Free.
Does VWO or Wufoo run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Wufoo runs on Web.
Can I use VWO for free?
Both have a free tier, so you can try either at no cost before committing.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Wufoo is typically brought in for.
What can VWO do that Wufoo cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.

Answered from the vendors’ own pages

VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source
VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source
Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source
Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source
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