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Surveys · head to head

Jotform vs VWO

Jotform logo

Jotform

Surveys

Powerful forms get more done

From
Free
Free plan
Yes
Full reviewWebsite
VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Jotform free tier limited to 5 forms and 100 monthly submissions; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Jotform and VWO actually diverge.

Attributes where Jotform and VWO differ
AttributeJotformVWO
Pricing modelfreemiumusage-based
PlatformsWebWeb, iOS, Android, Server-side
CategorySurveysMarketing
FoundedUnknown2007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Jotform

Nothing recorded that VWO does not also cover.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

What people use each for

The jobs each tool is most often brought in to do.

Jotform

  • Form creation and collectionnot VWO
  • Survey distributionnot VWO
  • Lead generationnot VWO
  • Workflow automationnot VWO

VWO

  • A/B testing and multivariate testingnot Jotform
  • Conversion rate optimisationnot Jotform
  • Behavioural analytics and session recordingsnot Jotform
  • Feature experimentation and progressive rolloutsnot Jotform

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Jotform

  • Free tier limited to 5 forms and 100 monthly submissions
  • Bronze tier requires $39/month to remove Jotform branding
  • Enterprise pricing requires contacting sales

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Jotform

Free
  • StarterFree
    • 5 active forms
    • 100 monthly submissions
    • 100 MB storage
  • Bronze$39/month
    • 25 active forms
    • 1,000 monthly submissions
    • 1 GB storage
  • Silver$49/month
    • 50 active forms
    • 2,500 monthly submissions
    • 10 GB storage
  • Gold$129/month
    • 100 active forms
    • 10,000 monthly submissions
    • 100 GB storage

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Jotform if

  • You want to start without paying.
Jotform review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Jotform or VWO better?
Neither clearly leads. Jotform starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Jotform or VWO?
Jotform starts at Free and VWO at Free.
Does Jotform or VWO run on more platforms?
Jotform runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use Jotform for free?
Both have a free tier, so you can try either at no cost before committing.
What is Jotform best used for?
Jotform is most often used for form creation and collection, survey distribution, lead generation, workflow automation. Of those, form creation and collection and survey distribution are not what VWO is typically brought in for.
What can Jotform do that VWO cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.

Answered from the vendors’ own pages

Jotform: Is there a free version of Jotform?

Yes, Jotform's Starter plan is free and allows 5 active forms, 100 monthly submissions, and 100 MB of storage. Jotform branding remains on forms in the free tier.

Source
VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
Jotform: How much does Jotform Bronze cost?

The Bronze plan costs $39 per month when billed monthly, or $408 per year ($34 per month effective). It includes 25 active forms, 1,000 monthly submissions, 1 GB storage, and removable branding.

Source
VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
Jotform: What is included in Jotform's Gold tier?

The Gold plan costs $129 per month billed monthly or $1,188 per year ($99 per month effective). It provides 100 active forms, 10,000 monthly submissions, 100 GB storage, HIPAA-friendly capabilities, and 100 active AI Agents.

Source
Jotform: Does Jotform offer discounts for nonprofits or education?

Yes, educational institutions and nonprofits receive 50% off Bronze, Silver, and Gold tiers, plus 30% off the Enterprise plan.

Source
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