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Marketing · head to head

Whatagraph vs Wufoo

Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Free plan
Yes
Wufoo logo

Wufoo

Surveys

Build online forms in minutes

From
Free
Free plan
Yes

The short version

  • Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Wufoo free plan caps at 5 forms and 100 entries
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Whatagraph and Wufoo actually diverge.

Attributes where Whatagraph and Wufoo differ
AttributeWhatagraphWufoo
Pricing modelsubscriptionfreemium
PlatformsWeb, Mobile, ApiWeb
CategoryMarketingSurveys
Founded2016Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Wufoo

Nothing recorded that Whatagraph does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Wufoo
  • Blending data from multiple ad platforms into one dashboardnot Wufoo
  • White-labelled reporting under an agency's own brandingnot Wufoo

Wufoo

  • Event registration and attendee managementnot Whatagraph
  • Lead capture and sales qualificationnot Whatagraph
  • Customer feedback and survey collectionnot Whatagraph
  • Online order processing with payment collectionnot Whatagraph
  • Employee onboarding and registration workflowsnot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Wufoo

  • Free plan caps at 5 forms and 100 entries
  • Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
  • Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.

Choose Wufoo if

  • You want to start without paying.

Questions people ask

Is Whatagraph or Wufoo better?
Neither clearly leads. Whatagraph starts at Free and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Wufoo?
Whatagraph starts at Free and Wufoo at Free.
Does Whatagraph or Wufoo run on more platforms?
Whatagraph runs on Web, Mobile, Api. Wufoo runs on Web.
Can I use Whatagraph for free?
Both have a free tier, so you can try either at no cost before committing.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Wufoo is typically brought in for.
What can Whatagraph do that Wufoo cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source
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