Softwr

Software · head to head

VWO vs Woopra

VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Woopra logo

Woopra

Software

Real-time customer intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
  • They diverge on capability: VWO covers A/B testing, Woopra covers Real-time analytics.

Where they differ

Only the attributes on which VWO and Woopra actually diverge.

Attributes where VWO and Woopra differ
AttributeVWOWoopra
Pricing modelusage-basedfreemium
PlatformsWeb, iOS, Android, Server-sideWeb
Founded20072011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

Only in Woopra

  • Real-time analytics
  • Customer tracking
  • Segmentation
  • Automation
  • Salesforce
  • HubSpot
  • GDPR
  • English language support

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Woopra
  • Conversion rate optimisationnot Woopra
  • Behavioural analytics and session recordingsnot Woopra
  • Feature experimentation and progressive rolloutsnot Woopra

Woopra

  • Tracking individual customer journeys across web, app and support touchpointsnot VWO
  • Product and behavioural analytics with retention and funnel reportsnot VWO
  • Triggering downstream actions from customer behaviournot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Woopra

  • The entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Single Sign-On requires the Enterprise plan
  • Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
  • Pro is capped at 50 user seats and 2 years of data retention
  • Dedicated support and onboarding are Enterprise only; Pro gets online support
  • Enterprise is custom priced with no published rate

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Woopra

Free
  • FreeFree
    • Real-time analytics
    • Basic dashboards

Which should you pick?

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Choose Woopra if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want customer tracking.
Woopra review

Questions people ask

Is VWO or Woopra better?
Neither clearly leads. VWO starts at Free and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Woopra?
VWO starts at Free and Woopra at Free.
Does VWO or Woopra run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Woopra runs on Web.
Can I use VWO for free?
Both have a free tier, so you can try either at no cost before committing.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Woopra is typically brought in for.
What can VWO do that Woopra cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Woopra covers Real-time analytics, Customer tracking, Segmentation, Automation. Both handle Cloud deployment, Web support.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on VWO

More on Woopra

Keep looking

Other head to heads