Surveys · head to head
Medallia vs VWO
Medallia
Surveys
Enterprise experience management platform for customer, employee and contact centre feedback
- From
- On request
- Free plan
- No
The short version
- Only VWO has a free tier, so it costs nothing to try first.
- Each has a real cost: Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.; VWO growth plan restricted to 1 workspace and 0 custom attributes
- They diverge on capability: Medallia covers Multi-channel feedback capture, VWO covers A/B testing.
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Medallia and VWO actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Medallia
- Multi-channel feedback capture
- AI text and sentiment analysis
- Role-based reporting
- Contact centre analytics
- Experience orchestration
- Market research tools
Only in VWO
- A/B testing
- Multivariate testing
- Heatmaps
- Session recordings
- Analytics
- Google Analytics
- Slack
- SSL encryption
What people use each for
The jobs each tool is most often brought in to do.
Medallia
- A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot VWO
- An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot VWO
- A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot VWO
- A company running employee and customer experience programmes and wanting one vendor across bothnot VWO
VWO
- A/B testing and multivariate testingnot Medallia
- Conversion rate optimisationnot Medallia
- Behavioural analytics and session recordingsnot Medallia
- Feature experimentation and progressive rolloutsnot Medallia
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Medallia
- There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
- Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
- The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
- Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
- Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.
VWO
- Growth plan restricted to 1 workspace and 0 custom attributes
- Single Sign-On (SSO) and API access limited to Enterprise tier only
- Growth plan offers only 8-hour first response time for support
Pricing, plan by plan
Medallia
On request- Medallia Experience Cloud$undefined/year
- No published pricing, sold as a multi-year enterprise contract
- Pricing depends on modules (CX, EX, contact centre, market research)
- Implementation and integration typically charged separately
VWO
FreeNo published plan breakdown. See the VWO review.
Which should you pick?
Choose Medallia if
- You need multi-channel feedback capture.
- You work on Web, iOS, Android.
- You also want ai text and sentiment analysis.
Choose VWO if
- You need a/b testing.
- You want to start without paying.
- You work on Web, iOS, Android, Server-side.
- You also want multivariate testing.
Questions people ask
- Is Medallia or VWO better?
- Neither clearly leads. Medallia starts at On request and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Medallia or VWO?
- VWO has a free tier; the other does not. Paid plans start at On request for Medallia and Free for VWO.
- Does Medallia or VWO run on more platforms?
- Medallia runs on Web, iOS, Android. VWO runs on Web, iOS, Android, Server-side.
- Can I use VWO for free?
- Yes. VWO has a free tier, so you can try it without paying. Medallia starts at On request.
- What is Medallia best used for?
- Medallia is most often used for a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform, an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team, a contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scores, a company running employee and customer experience programmes and wanting one vendor across both. Of those, a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform and an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team are not what VWO is typically brought in for.
- What can Medallia do that VWO cannot?
- Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.
Answered from the vendors’ own pages
Medallia: Is there a self-serve or free version?
No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.
VWO: Is there a free trial available?
Free for 30 days. No credit card required to start the trial.
SourceMedallia: Can a mid-sized company buy Medallia?
Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.
VWO: Are there limits on users or metrics?
Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.
SourceMedallia: Does it replace a standalone survey tool?
It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.
Related pages
Other head to heads
- Medallia vs QuestionPro
- Medallia vs Zonka Feedback
- Medallia vs Sogolytics
- Medallia vs Qualtrics CoreXM
- Medallia vs GetFeedback
- Medallia vs Gravity Forms
- Medallia vs LimeSurvey
- Medallia vs Zoho Survey
- Medallia vs Tally
- Medallia vs Device Magic
- Medallia vs Fillout
- Medallia vs SurveyCTO
- Medallia vs Google Forms
- Medallia vs Microsoft Forms
- Medallia vs SurveyLegend
- Medallia vs Crazy Egg
- Medallia vs AB Tasty
- Medallia vs Convert
- Medallia vs Optimizely
- Medallia vs Google Optimize
- Medallia vs Funnel.io
- Medallia vs June
- Medallia vs Kissmetrics
- Medallia vs Woopra
- Medallia vs Ruler Analytics
- Medallia vs Northbeam
- Medallia vs Whatagraph
- Medallia vs Mailgun
- Medallia vs Triple Whale
- Medallia vs Adobe Analytics
- Medallia vs Adverity
- Medallia vs Bloomreach
- Medallia vs CallRail
- VWO vs QuestionPro
- VWO vs Zonka Feedback
- VWO vs Sogolytics
- VWO vs Qualtrics CoreXM
- VWO vs GetFeedback
- VWO vs Gravity Forms
- VWO vs LimeSurvey
- VWO vs Zoho Survey
- VWO vs Tally
- VWO vs Device Magic
- VWO vs Fillout
- VWO vs SurveyCTO
- VWO vs Google Forms
- VWO vs Microsoft Forms
- VWO vs SurveyLegend
- VWO vs Crazy Egg
- VWO vs AB Tasty
- VWO vs Convert
- VWO vs Optimizely
- VWO vs Google Optimize
- VWO vs Funnel.io
- VWO vs June
- VWO vs Kissmetrics
- VWO vs Woopra
- VWO vs Ruler Analytics
- VWO vs Northbeam
- VWO vs Whatagraph
- VWO vs Mailgun
- VWO vs Triple Whale
- VWO vs Adobe Analytics
- VWO vs Adverity
- VWO vs Bloomreach
- VWO vs CallRail