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Surveys · head to head

QuestionPro vs VWO

QuestionPro logo

QuestionPro

Surveys

Survey and experience management platform with a permanently free tier capped at 200 responses

From
Free
Free plan
Yes
Full reviewWebsite
VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: QuestionPro team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: QuestionPro covers Survey builder, VWO covers A/B testing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which QuestionPro and VWO actually diverge.

Attributes where QuestionPro and VWO differ
AttributeQuestionProVWO
Pricing modelPer user per monthusage-based
PlatformsWeb, iOS, AndroidWeb, iOS, Android, Server-side
CategorySurveysMarketing
FoundedUnknown2007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in QuestionPro

  • Survey builder
  • QuestionPro CX
  • QuestionPro Workforce
  • Research Suite
  • Offline data collection
  • White label reporting

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

What people use each for

The jobs each tool is most often brought in to do.

QuestionPro

  • A researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothingnot VWO
  • A single analyst who needs advanced logic and unlimited responses and can justify one Advanced seatnot VWO
  • A CX team that wants closed-loop case management bundled with survey distributionnot VWO
  • A market research agency needing MaxDiff and conjoint analysis that SurveyMonkey does not offernot VWO

VWO

  • A/B testing and multivariate testingnot QuestionPro
  • Conversion rate optimisationnot QuestionPro
  • Behavioural analytics and session recordingsnot QuestionPro
  • Feature experimentation and progressive rolloutsnot QuestionPro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

QuestionPro

  • Team Edition has a five-seat minimum, so a small team that only needs two or three licences still pays for five.
  • CX, Workforce and Research Suite are effectively separate products with their own pricing and onboarding, not tiers of the same subscription, which complicates a multi-department rollout.
  • The free Essentials plan caps at 200 responses per survey, which a single moderately popular customer survey can exceed in days.
  • The interface is denser than Typeform or SurveyMonkey, and teams that want a fast, visually simple survey builder often find QuestionPro slower to set up.
  • Enterprise CX and Research Suite pricing is never published, so budgeting for a programme rollout requires a sales conversation before any commitment is possible.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

QuestionPro

Free
  • EssentialsFree
    • 1 user
    • 200 responses per survey
    • Unlimited surveys and questions
  • Advanced$99/month
    • 1 user
    • Unlimited responses
    • Advanced logic and reporting
  • Team Edition$83/month
    • Minimum 5 users, billed per seat
    • Collaboration and role permissions
    • Advanced analysis tools
  • CX, Workforce, Research Suite$undefined/year
    • Sold as separate products with separate quotes
    • Volume and module dependent

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose QuestionPro if

  • You need survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want questionpro cx.
QuestionPro review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is QuestionPro or VWO better?
Neither clearly leads. QuestionPro starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, QuestionPro or VWO?
QuestionPro starts at Free and VWO at Free.
Does QuestionPro or VWO run on more platforms?
QuestionPro runs on Web, iOS, Android. VWO runs on Web, iOS, Android, Server-side.
Can I use QuestionPro for free?
Both have a free tier, so you can try either at no cost before committing.
What is QuestionPro best used for?
QuestionPro is most often used for a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing, a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat, a cx team that wants closed-loop case management bundled with survey distribution, a market research agency needing maxdiff and conjoint analysis that surveymonkey does not offer. Of those, a researcher or student who needs unlimited surveys but stays under 200 responses and wants to pay nothing and a single analyst who needs advanced logic and unlimited responses and can justify one advanced seat are not what VWO is typically brought in for.
What can QuestionPro do that VWO cannot?
QuestionPro covers Survey builder, QuestionPro CX, QuestionPro Workforce, Research Suite. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.

Answered from the vendors’ own pages

QuestionPro: Is the free plan actually usable long-term?

Yes. Essentials has no time limit, but it caps at 200 responses per survey and one user, which rules it out for anything with meaningful reach.

VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
QuestionPro: Is QuestionPro CX the same product as the survey builder?

No. CX is a separate product built for closed-loop customer experience programmes, priced and sold on its own.

VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
QuestionPro: Does Team Edition have a minimum seat count?

Yes, five seats at roughly $83 per user per month billed annually, so the minimum monthly spend is around $415.

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