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Marketing · head to head

Ruler Analytics vs Wufoo

Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite
Wufoo logo

Wufoo

Surveys

Build online forms in minutes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Wufoo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Ruler Analytics no free plan or trial available, requiring custom quote for pricing; Wufoo free plan caps at 5 forms and 100 entries

Where they differ

Only the attributes on which Ruler Analytics and Wufoo actually diverge.

Attributes where Ruler Analytics and Wufoo differ
AttributeRuler AnalyticsWufoo
Starting price£299/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
CategoryMarketingSurveys
Founded2012Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Only in Wufoo

Nothing recorded that Ruler Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Ruler Analytics

  • Marketing attributionnot Wufoo
  • ROI measurementnot Wufoo
  • Lead trackingnot Wufoo
  • Revenue attributionnot Wufoo

Wufoo

  • Event registration and attendee managementnot Ruler Analytics
  • Lead capture and sales qualificationnot Ruler Analytics
  • Customer feedback and survey collectionnot Ruler Analytics
  • Online order processing with payment collectionnot Ruler Analytics
  • Employee onboarding and registration workflowsnot Ruler Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Wufoo

  • Free plan caps at 5 forms and 100 entries
  • Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
  • Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Choose Wufoo if

  • You want to start without paying.
Wufoo review

Questions people ask

Is Ruler Analytics or Wufoo better?
Neither clearly leads. Ruler Analytics starts at £299/month and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ruler Analytics or Wufoo?
Wufoo has a free tier; the other does not. Paid plans start at £299/month for Ruler Analytics and Free for Wufoo.
Does Ruler Analytics or Wufoo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Wufoo for free?
Yes. Wufoo has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Ruler Analytics best used for?
Ruler Analytics is most often used for marketing attribution, roi measurement, lead tracking, revenue attribution. Of those, marketing attribution and roi measurement are not what Wufoo is typically brought in for.
What can Ruler Analytics do that Wufoo cannot?
Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source
Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source
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