Surveys · head to head
Medallia vs Wufoo
Medallia
Surveys
Enterprise experience management platform for customer, employee and contact centre feedback
- From
- On request
- Rated
- -
The short version
- Only Wufoo has a free tier, so it costs nothing to try first.
- Each has a real cost: Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.; Wufoo free plan caps at 5 forms and 100 entries
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Medallia and Wufoo actually diverge.
Identical on both: user rating (Not yet rated), category (Surveys).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Medallia
- Multi-channel feedback capture
- AI text and sentiment analysis
- Role-based reporting
- Contact centre analytics
- Experience orchestration
- Market research tools
Only in Wufoo
Nothing recorded that Medallia does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Medallia
- A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot Wufoo
- An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot Wufoo
- A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot Wufoo
- A company running employee and customer experience programmes and wanting one vendor across bothnot Wufoo
Wufoo
- Event registration and attendee managementnot Medallia
- Lead capture and sales qualificationnot Medallia
- Customer feedback and survey collectionnot Medallia
- Online order processing with payment collectionnot Medallia
- Employee onboarding and registration workflowsnot Medallia
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Medallia
- There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
- Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
- The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
- Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
- Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.
Wufoo
- Free plan caps at 5 forms and 100 entries
- Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
- Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all
Pricing, plan by plan
Medallia
On request- Medallia Experience Cloud$undefined/year
- No published pricing, sold as a multi-year enterprise contract
- Pricing depends on modules (CX, EX, contact centre, market research)
- Implementation and integration typically charged separately
Wufoo
FreeNo published plan breakdown. See the Wufoo review.
Which should you pick?
Choose Medallia if
- You need multi-channel feedback capture.
- You work on Web, iOS, Android.
- You also want ai text and sentiment analysis.
Questions people ask
- Is Medallia or Wufoo better?
- Neither clearly leads. Medallia starts at On request and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Medallia or Wufoo?
- Wufoo has a free tier; the other does not. Paid plans start at On request for Medallia and Free for Wufoo.
- Does Medallia or Wufoo run on more platforms?
- Medallia runs on Web, iOS, Android. Wufoo runs on Web.
- Can I use Wufoo for free?
- Yes. Wufoo has a free tier, so you can try it without paying. Medallia starts at On request.
- What is Medallia best used for?
- Medallia is most often used for a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform, an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team, a contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scores, a company running employee and customer experience programmes and wanting one vendor across both. Of those, a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform and an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team are not what Wufoo is typically brought in for.
- What can Medallia do that Wufoo cannot?
- Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics.
Answered from the vendors’ own pages
Medallia: Is there a self-serve or free version?
No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.
Wufoo: What happens if I exceed my monthly entry limit?
On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.
SourceMedallia: Can a mid-sized company buy Medallia?
Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.
Wufoo: Are there file upload restrictions?
Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.
SourceMedallia: Does it replace a standalone survey tool?
It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.
Wufoo: What happens to free accounts that exceed limits?
On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.
SourceWufoo: How many fields can I add to a form?
Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).
SourceRelated pages
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