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Surveys · head to head

Formstack vs VWO

Formstack logo

Formstack

Surveys

Form builder with document generation and e-signature

From
On request
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Formstack more expensive than form builders that only collect, which is the fair comparison for simple use; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Formstack covers Form builder, VWO covers A/B testing.

Where they differ

Only the attributes on which Formstack and VWO actually diverge.

Attributes where Formstack and VWO differ
AttributeFormstackVWO
Starting priceOn requestFree
Pricing modelTiered monthly subscription published on the vendor site; HIPAA-capable plans priced separatelyusage-based
Free tierNoYes
PlatformsWeb, CloudWeb, iOS, Android, Server-side
CategorySurveysMarketing
FoundedUnknown2007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Formstack

  • Form builder
  • Document generation
  • E-signature
  • Workflow routing
  • Salesforce integration
  • Compliance features

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

What people use each for

The jobs each tool is most often brought in to do.

Formstack

  • Processes where a submitted form must become a signed documentnot VWO
  • Regulated intake needing HIPAA-capable handlingnot VWO
  • Salesforce shops wanting forms and documents inside the CRMnot VWO

VWO

  • A/B testing and multivariate testingnot Formstack
  • Conversion rate optimisationnot Formstack
  • Behavioural analytics and session recordingsnot Formstack
  • Feature experimentation and progressive rolloutsnot Formstack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Formstack

  • More expensive than form builders that only collect, which is the fair comparison for simple use
  • Document generation and signature sit in higher tiers, so the headline price is not the working price
  • The interface has accumulated features over a long life and shows it
  • Overkill where a form only needs to collect an answer

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Formstack

On request

No published plan breakdown. See the Formstack review.

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Formstack if

  • You need form builder.
  • You work on Web, Cloud.
  • You also want document generation.
Formstack review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Formstack or VWO better?
Neither clearly leads. Formstack starts at On request and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Formstack or VWO?
VWO has a free tier; the other does not. Paid plans start at On request for Formstack and Free for VWO.
Does Formstack or VWO run on more platforms?
Formstack runs on Web, Cloud. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Formstack starts at On request.
What is Formstack best used for?
Formstack is most often used for processes where a submitted form must become a signed document, regulated intake needing hipaa-capable handling, salesforce shops wanting forms and documents inside the crm. Of those, processes where a submitted form must become a signed document and regulated intake needing hipaa-capable handling are not what VWO is typically brought in for.
What can Formstack do that VWO cannot?
Formstack covers Form builder, Document generation, E-signature, Workflow routing. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.

Answered from the vendors’ own pages

Formstack: What does Formstack cost?

It publishes tiered monthly pricing; document generation and e-signature sit in higher tiers, and HIPAA-capable plans are priced separately.

VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
Formstack: What makes it different from a plain form builder?

It generates documents from submissions and collects signatures on them, which is the step that otherwise involves retyping form data into a template.

VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
Formstack: Is it HIPAA compliant?

It offers HIPAA-capable plans for regulated data. That is a plan-level feature, not the default.

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