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Marketing · head to head

Kissmetrics vs Wufoo

Kissmetrics logo

Kissmetrics

Marketing

Customer analytics and behavioral data

From
Free
Free plan
Yes
Full reviewWebsite
Wufoo logo

Wufoo

Surveys

Build online forms in minutes

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Kissmetrics overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point; Wufoo free plan caps at 5 forms and 100 entries
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Kissmetrics and Wufoo actually diverge.

Attributes where Kissmetrics and Wufoo differ
AttributeKissmetricsWufoo
CategoryMarketingSurveys
Founded2009Unknown

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kissmetrics

  • Customer analytics
  • Behavioral tracking
  • Cohort analysis
  • Funnel analysis
  • Salesforce
  • GDPR
  • Cloud deployment
  • Web support

Only in Wufoo

Nothing recorded that Kissmetrics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Kissmetrics

  • Product analytics and user behavior trackingnot Wufoo
  • Event-based analyticsnot Wufoo
  • Data integration and reportingnot Wufoo

Wufoo

  • Event registration and attendee managementnot Kissmetrics
  • Lead capture and sales qualificationnot Kissmetrics
  • Customer feedback and survey collectionnot Kissmetrics
  • Online order processing with payment collectionnot Kissmetrics
  • Employee onboarding and registration workflowsnot Kissmetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kissmetrics

  • Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
  • The free plan allows 100,000 events a month
  • Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
  • The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
  • Anything above 5 million events is custom priced

Wufoo

  • Free plan caps at 5 forms and 100 entries
  • Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
  • Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all

Pricing, plan by plan

Kissmetrics

Free
  • FreeFree
    • 100,000 events/month
    • Autocapture tracking
    • AI chat
  • Growth$99/month
    • Starting at 500k events
    • $0.20 per 1k events
    • Populations
  • Silver$null/month
    • $0.15 per 1k events
    • All Growth features
  • Gold$null/month
    • $0.10 per 1k events (at 5M+ events)
    • All Growth features

Wufoo

Free

No published plan breakdown. See the Wufoo review.

Which should you pick?

Choose Kissmetrics if

  • You need customer analytics.
  • You want to start without paying.
  • You also want behavioral tracking.
Kissmetrics review

Choose Wufoo if

  • You want to start without paying.
Wufoo review

Questions people ask

Is Kissmetrics or Wufoo better?
Neither clearly leads. Kissmetrics starts at Free and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kissmetrics or Wufoo?
Kissmetrics starts at Free and Wufoo at Free.
Does Kissmetrics or Wufoo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Kissmetrics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Kissmetrics best used for?
Kissmetrics is most often used for product analytics and user behavior tracking, event-based analytics, data integration and reporting. Of those, product analytics and user behavior tracking and event-based analytics are not what Wufoo is typically brought in for.
What can Kissmetrics do that Wufoo cannot?
Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis.

Answered from the vendors’ own pages

Kissmetrics: Does KISSmetrics have a free plan?

Yes, KISSmetrics offers a free plan with 100,000 events/month including autocapture tracking, dashboards, and core reports. No card required.

Source
Wufoo: What happens if I exceed my monthly entry limit?

On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.

Source
Kissmetrics: What does KISSmetrics charge for paid plans?

Growth plan starts at $99/month for 500k events, charging $0.20 per additional 1k events. Silver and Gold tiers offer lower per-event rates at higher volumes.

Source
Wufoo: Are there file upload restrictions?

Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.

Source
Kissmetrics: Does KISSmetrics offer annual discounts?

Yes, annual plans receive 20% off monthly rates. Overage charges are automatically added to the next invoice.

Source
Wufoo: What happens to free accounts that exceed limits?

On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.

Source
Wufoo: How many fields can I add to a form?

Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).

Source
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