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Surveys · head to head

Sogolytics vs VWO

Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Free plan
Yes
Full reviewWebsite
VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Sogolytics covers Drag-and-drop survey builder, VWO covers A/B testing.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Sogolytics and VWO actually diverge.

Attributes where Sogolytics and VWO differ
AttributeSogolyticsVWO
Pricing modelPer user per monthusage-based
PlatformsWeb, iOS, AndroidWeb, iOS, Android, Server-side
CategorySurveysMarketing
FoundedUnknown2007

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • Slack
  • SSL encryption

What people use each for

The jobs each tool is most often brought in to do.

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot VWO
  • A school or nonprofit needing multilingual survey support on a limited budgetnot VWO
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot VWO
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot VWO

VWO

  • A/B testing and multivariate testingnot Sogolytics
  • Conversion rate optimisationnot Sogolytics
  • Behavioural analytics and session recordingsnot Sogolytics
  • Feature experimentation and progressive rolloutsnot Sogolytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Sogolytics or VWO better?
Neither clearly leads. Sogolytics starts at Free and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Sogolytics or VWO?
Sogolytics starts at Free and VWO at Free.
Does Sogolytics or VWO run on more platforms?
Sogolytics runs on Web, iOS, Android. VWO runs on Web, iOS, Android, Server-side.
Can I use Sogolytics for free?
Both have a free tier, so you can try either at no cost before committing.
What is Sogolytics best used for?
Sogolytics is most often used for a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation, a school or nonprofit needing multilingual survey support on a limited budget, a company wanting basic customer and employee experience management modules without buying separate enterprise platforms, someone still searching for sogosurvey by its former name who lands on the current sogolytics product. Of those, a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation and a school or nonprofit needing multilingual survey support on a limited budget are not what VWO is typically brought in for.
What can Sogolytics do that VWO cannot?
Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings.

Answered from the vendors’ own pages

Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

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