Surveys · head to head
Sogolytics vs Wufoo
Sogolytics
Surveys
Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.; Wufoo free plan caps at 5 forms and 100 entries
- Prices and features above were last checked on 1 September 2026.
Where they differ
Only the attributes on which Sogolytics and Wufoo actually diverge.
| Attribute | Sogolytics | Wufoo |
|---|---|---|
| Pricing model | Per user per month | freemium |
| Platforms | Web, iOS, Android | Web |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Surveys).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sogolytics
- Drag-and-drop survey builder
- SogoCX and SogoEX modules
- AI-assisted survey creation
- Reporting dashboards
- Response limits by plan
- Custom branding
Only in Wufoo
Nothing recorded that Sogolytics does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Sogolytics
- A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Wufoo
- A school or nonprofit needing multilingual survey support on a limited budgetnot Wufoo
- A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Wufoo
- Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Wufoo
Wufoo
- Event registration and attendee managementnot Sogolytics
- Lead capture and sales qualificationnot Sogolytics
- Customer feedback and survey collectionnot Sogolytics
- Online order processing with payment collectionnot Sogolytics
- Employee onboarding and registration workflowsnot Sogolytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sogolytics
- Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
- The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
- Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
- Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
- Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.
Wufoo
- Free plan caps at 5 forms and 100 entries
- Starter plan ($16.25/mo) still limits to 10 forms and 1,000 entries per month
- Accepting payments requires the Professional tier ($33.25/mo) or higher; Free and Starter tiers cannot take payments at all
Pricing, plan by plan
Sogolytics
Free- FreeFree
- Around 100 responses per project
- Up to 200 responses per year
- Basic survey features
- Pro$39/month
- Unlimited surveys
- Multilingual surveys
- Template bank
- Pro Max$49/month
- Everything in Pro
- AI-assisted survey creation
- Custom messages and branding
Wufoo
FreeNo published plan breakdown. See the Wufoo review.
Which should you pick?
Choose Sogolytics if
- You need drag-and-drop survey builder.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want sogocx and sogoex modules.
Questions people ask
- Is Sogolytics or Wufoo better?
- Neither clearly leads. Sogolytics starts at Free and Wufoo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sogolytics or Wufoo?
- Sogolytics starts at Free and Wufoo at Free.
- Does Sogolytics or Wufoo run on more platforms?
- Sogolytics runs on Web, iOS, Android. Wufoo runs on Web.
- Can I use Sogolytics for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Sogolytics best used for?
- Sogolytics is most often used for a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation, a school or nonprofit needing multilingual survey support on a limited budget, a company wanting basic customer and employee experience management modules without buying separate enterprise platforms, someone still searching for sogosurvey by its former name who lands on the current sogolytics product. Of those, a small business wanting published, self-service pricing rather than a qualtrics-style sales negotiation and a school or nonprofit needing multilingual survey support on a limited budget are not what Wufoo is typically brought in for.
- What can Sogolytics do that Wufoo cannot?
- Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards.
Answered from the vendors’ own pages
Sogolytics: Is Sogolytics the same company as SoGoSurvey?
Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.
Wufoo: What happens if I exceed my monthly entry limit?
On PAID accounts, if you exceed the number of entries allowed for the month, a fee of $0.05 USD per entry over the limit will be charged to your account at the end of your billing period.
SourceSogolytics: Is there a free plan?
Yes, capped at around 100 responses per project and 200 responses a year.
Wufoo: Are there file upload restrictions?
Maximum individual file size is 25MB per field and 100MB per form (on higher-tier plans). Storage is only available on paid accounts.
SourceSogolytics: How does it compare in price with Qualtrics?
Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.
Wufoo: What happens to free accounts that exceed limits?
On FREE accounts, forms will be deactivated once they have exceeded the maximum number of entries allowed for a given month.
SourceWufoo: How many fields can I add to a form?
Approximately 100 fields max, though this depends on field type (paragraph fields are limited to 10 per form).
SourceRelated pages
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