Softwr

Email Marketing · head to head

Loops vs MailerLite

Loops logo

Loops

Email Marketing

Email platform for modern startups

From
Free
Rated
-
Full reviewWebsite
MailerLite logo

MailerLite

Email Marketing

Email marketing tools priced by subscriber count

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Loops free plan limited to 1000 subscribed contacts; MailerLite free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Loops and MailerLite actually diverge.

Attributes where Loops and MailerLite differ
AttributeLoopsMailerLite
Pricing modelfreemiumsubscription

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

Loops

  • Setting up lifecycle email from onboarding to winbacknot MailerLite
  • Consolidating product, marketing, and transactional emailsnot MailerLite
  • Designing email themes picked up automaticallynot MailerLite
  • Tracking revenue attribution to specific emailsnot MailerLite

MailerLite

  • Email marketing automation for small to mid-sized businessesnot Loops
  • Newsletter campaigns with subscriber managementnot Loops

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loops

  • Free plan limited to 1000 subscribed contacts
  • Free plan limited to 4000 sends per month
  • Free plan includes Powered by Loops branding footer
  • Paid plan pricing not publicly specified, requires using pricing calculator

MailerLite

  • Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
  • Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
  • Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts

Pricing, plan by plan

Loops

Free
  • FreeFree
    • Up to 1000 subscribed contacts
    • Up to 4000 sends per month
    • Up to 10 emails per second

MailerLite

Free
  • FreeFree
    • Up to 250 subscribers
    • 2,500 monthly emails
    • Email campaigns
  • Comfort$12/monthly
    • Monthly emails equal to 10x subscriber tier ceiling
    • Subscriber-dependent pricing tiers
    • Full feature set
  • Power$25/monthly
    • Unlimited monthly emails
    • Unlimited seats
    • Unlimited automations
  • Enterprise$null/custom
    • Custom pricing for 200K+ subscribers
    • Dedicated success manager
    • Priority support

Which should you pick?

Choose Loops if

  • You want to start without paying.
Loops review

Choose MailerLite if

  • You want to start without paying.
MailerLite review

Questions people ask

Is Loops or MailerLite better?
Neither clearly leads. Loops starts at Free and MailerLite at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loops or MailerLite?
Loops starts at Free and MailerLite at Free.
Does Loops or MailerLite run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Loops for free?
Both have a free tier, so you can try either at no cost before committing.
What is Loops best used for?
Loops is most often used for setting up lifecycle email from onboarding to winback, consolidating product, marketing, and transactional emails, designing email themes picked up automatically, tracking revenue attribution to specific emails. Of those, setting up lifecycle email from onboarding to winback and consolidating product, marketing, and transactional emails are not what MailerLite is typically brought in for.

Answered from the vendors’ own pages

Loops: Does Loops have a free plan?

Yes, Loops is free to start with no credit card required. The free plan supports up to 1000 subscribed contacts and up to 4000 sends per month, with up to 10 emails per second.

Source
MailerLite: Can I switch between annual and monthly billing?

MailerLite offers both monthly and annual billing options. Annual billing provides a 10% discount compared to monthly billing. Both USD and EUR currency options are available for payment.

Source
Loops: What are the limitations of Loops' free plan?

The free plan includes all features but is limited to 1000 subscribed contacts and 4000 sends per month. The free plan displays a Powered by Loops footer in emails.

Source
MailerLite: What happens when I exceed the monthly email limit on my plan?

On the Comfort plan, monthly emails are determined by your subscriber tier ceiling. The Power plan includes unlimited monthly emails. For precise overage details, contact MailerLite support.

Source
Loops: How much do Loops paid plans cost?

Loops paid plans use contact-based pricing, meaning costs scale with the number of subscribed contacts synced to Loops. Exact pricing requires using Loops' pricing calculator based on your subscriber count.

Source
MailerLite: Is there a free plan and what are its limitations?

The Free plan supports up to 250 subscribers and 2,500 monthly emails, with access to email campaigns, 3 automations, website and landing page builder, and signup forms. No payment required to use the free plan.

Source
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