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Email Marketing · head to head

AWeber vs MailerLite

AWeber logo

AWeber

Email Marketing

Email marketing and automation for small business

From
Free
Rated
-
Full reviewWebsite
MailerLite logo

MailerLite

Email Marketing

Email marketing tools priced by subscriber count

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AWeber pricing varies based on subscriber count; must contact for exact rates; MailerLite free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which AWeber and MailerLite actually diverge.

Attributes where AWeber and MailerLite differ
AttributeAWeberMailerLite
Pricing modelfreemiumsubscription

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Email Marketing).

What people use each for

The jobs each tool is most often brought in to do.

AWeber

  • Growing subscriber lists through landing pagesnot MailerLite
  • Automating follow-up sequences from behavior triggersnot MailerLite
  • Selling digital products through integrated storefrontsnot MailerLite
  • Processing payments in 100+ currenciesnot MailerLite

MailerLite

  • Email marketing automation for small to mid-sized businessesnot AWeber
  • Newsletter campaigns with subscriber managementnot AWeber

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AWeber

  • Pricing varies based on subscriber count; must contact for exact rates
  • Late payment charge of $25 plus 1.5% monthly interest on outstanding balances
  • Data deleted 20 days after payment due date if unpaid

MailerLite

  • Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
  • Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
  • Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts

Pricing, plan by plan

AWeber

Free
  • Lite$15/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 10x subscriber count per month
  • Plus$30/month
    • Pricing varies by subscriber count
    • 14-day free trial
    • Email sending limit: 12x subscriber count per month
  • Done For You Service$30/month
    • One-time setup fee: $79
    • 14-day free trial

MailerLite

Free
  • FreeFree
    • Up to 250 subscribers
    • 2,500 monthly emails
    • Email campaigns
  • Comfort$12/monthly
    • Monthly emails equal to 10x subscriber tier ceiling
    • Subscriber-dependent pricing tiers
    • Full feature set
  • Power$25/monthly
    • Unlimited monthly emails
    • Unlimited seats
    • Unlimited automations
  • Enterprise$null/custom
    • Custom pricing for 200K+ subscribers
    • Dedicated success manager
    • Priority support

Which should you pick?

Choose AWeber if

  • You want to start without paying.
AWeber review

Choose MailerLite if

  • You want to start without paying.
MailerLite review

Questions people ask

Is AWeber or MailerLite better?
Neither clearly leads. AWeber starts at Free and MailerLite at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AWeber or MailerLite?
AWeber starts at Free and MailerLite at Free.
Does AWeber or MailerLite run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use AWeber for free?
Both have a free tier, so you can try either at no cost before committing.
What is AWeber best used for?
AWeber is most often used for growing subscriber lists through landing pages, automating follow-up sequences from behavior triggers, selling digital products through integrated storefronts, processing payments in 100+ currencies. Of those, growing subscriber lists through landing pages and automating follow-up sequences from behavior triggers are not what MailerLite is typically brought in for.

Answered from the vendors’ own pages

AWeber: How much does AWeber cost?

AWeber offers a free tier with unlimited basic access. Paid plans start at $15 per month for Lite and $30 per month for Plus, with pricing varying based on subscriber count. All plans include a 14-day free trial.

Source
MailerLite: Can I switch between annual and monthly billing?

MailerLite offers both monthly and annual billing options. Annual billing provides a 10% discount compared to monthly billing. Both USD and EUR currency options are available for payment.

Source
AWeber: What are the current promotions for AWeber?

AWeber is offering promotional pricing: $79 for email marketing launch (87% off regular $599 price) or $1 for setup (marked down from $599) for a limited time.

Source
MailerLite: What happens when I exceed the monthly email limit on my plan?

On the Comfort plan, monthly emails are determined by your subscriber tier ceiling. The Power plan includes unlimited monthly emails. For precise overage details, contact MailerLite support.

Source
AWeber: What fees and charges does AWeber assess for payment issues?

Returned check fee is $25. Late payment charge is $25 plus 1.5% per month interest on outstanding balances. Service interruption billing for spam violations is $50.00 per hour. Payment default occurs if unpaid within 20 days after invoice date.

Source
MailerLite: Is there a free plan and what are its limitations?

The Free plan supports up to 250 subscribers and 2,500 monthly emails, with access to email campaigns, 3 automations, website and landing page builder, and signup forms. No payment required to use the free plan.

Source
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