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Keyword Insights vs Lumar

Keyword Insights logo

Keyword Insights

SEO

AI keyword clustering tool that groups keywords by live SERP overlap

From
On request
Rated
-
Full reviewWebsite
Lumar logo

Lumar

SEO

Website intelligence platform, formerly DeepCrawl, that can fail a build on SEO and accessibility regressions

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keyword Insights it has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.; Lumar the crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • They diverge on capability: Keyword Insights covers SERP-based clustering, Lumar covers Site crawler.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Keyword Insights and Lumar actually diverge.

Attributes where Keyword Insights and Lumar differ
AttributeKeyword InsightsLumar
Pricing modelPer month by credit volume, with pay-as-you-go availablequote
PlatformsWebWeb, REST API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keyword Insights

  • SERP-based clustering
  • Intent classification
  • Content brief generation
  • Bulk keyword upload
  • Pay-as-you-go credits
  • Competitor content gap analysis

Only in Lumar

  • Site crawler
  • Protect
  • Automation Hub
  • Accessibility auditing
  • Monitor
  • Impact

What people use each for

The jobs each tool is most often brought in to do.

Keyword Insights

  • A content team building topic clusters for a content calendar from a large exported keyword listnot Lumar
  • An agency needing intent classification to decide whether a keyword warrants a blog post or a product pagenot Lumar
  • A team that wants SERP-reality clustering rather than word-embedding-based grouping that can miss what Google actually treats as one topicnot Lumar
  • A one-off project needing to cluster a single large keyword export without committing to a monthly subscriptionnot Lumar

Lumar

  • A site deploying weekly that keeps shipping accidental noindex tags and blocked resources into productionnot Keyword Insights
  • Comparing crawls before and after a migration to prove what changed rather than what looks wrong nownot Keyword Insights
  • Reporting accessibility and technical SEO issues from one crawl to satisfy two different internal ownersnot Keyword Insights
  • Prioritising a backlog of thousands of technical issues by estimated traffic impact rather than severity labelnot Keyword Insights

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keyword Insights

  • It has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.
  • SERP-based clustering requires a live Google SERP pull per keyword, which is why it is credit-metered and can get expensive fast on very large keyword lists.
  • The pay-as-you-go credit tier only covers clustering; content briefs and other features require a full subscription, which is easy to miss when comparing the entry price.
  • It has no rank tracking, backlink data or technical crawling, so it is a single-purpose tool that must sit alongside a broader SEO stack.
  • As a small, specialised vendor, its roadmap and support resourcing are thinner than a full suite like Semrush that bundles clustering as one feature among many.

Lumar

  • The crawl allowance is measured in URLs per month, so full crawls of a large site exhaust it quickly and teams end up sampling, which is exactly how regressions escape.
  • It provides no keyword, ranking or backlink data, so it is always an addition to the SEO budget rather than a consolidation of it.
  • The pipeline gating that justifies the price needs engineering adoption, and a marketing budget cannot buy that agreement.
  • Log file analysis is not the core strength it is at Botify, so crawl budget diagnosis on very large sites is weaker.
  • The 2022 rebrand from DeepCrawl means much of the community knowledge, tutorials and older documentation is filed under the previous name.

Pricing, plan by plan

Keyword Insights

On request
  • Basic$58/month
    • 10,000 credits a month
    • Keyword clustering and intent classification
    • Content brief generation
  • Professional$99/month
    • 20,000 credits a month
    • All Basic features
    • Higher project and export limits
  • Pay As You Go$7.99/month
    • 1,000 clustering-only credits, no subscription required
    • 7-day trial available for 1 US dollar
    • Other features require a subscription plan

Lumar

On request
  • Lumar$undefined/year
    • Priced by URLs crawled per month
    • Protect, Impact and accessibility modules licensed separately
    • Annual contract

Which should you pick?

Choose Keyword Insights if

  • You need serp-based clustering.
  • You also want intent classification.
Keyword Insights review

Choose Lumar if

  • You need site crawler.
  • You work on Web, REST API.
  • You also want protect.
Lumar review

Questions people ask

Is Keyword Insights or Lumar better?
Neither clearly leads. Keyword Insights starts at On request and Lumar at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keyword Insights or Lumar?
Keyword Insights starts at On request and Lumar at On request.
Does Keyword Insights or Lumar run on more platforms?
Keyword Insights runs on Web. Lumar runs on Web, REST API.
What is Keyword Insights best used for?
Keyword Insights is most often used for a content team building topic clusters for a content calendar from a large exported keyword list, an agency needing intent classification to decide whether a keyword warrants a blog post or a product page, a team that wants serp-reality clustering rather than word-embedding-based grouping that can miss what google actually treats as one topic, a one-off project needing to cluster a single large keyword export without committing to a monthly subscription. Of those, a content team building topic clusters for a content calendar from a large exported keyword list and an agency needing intent classification to decide whether a keyword warrants a blog post or a product page are not what Lumar is typically brought in for.
What can Keyword Insights do that Lumar cannot?
Keyword Insights covers SERP-based clustering, Intent classification, Content brief generation, Bulk keyword upload. Lumar covers Site crawler, Protect, Automation Hub, Accessibility auditing.

Answered from the vendors’ own pages

Keyword Insights: Do I need another SEO tool to use it?

Yes, for keyword data. Keyword Insights clusters and classifies keyword lists you supply; it does not generate keyword lists with search volume itself.

Lumar: Is Lumar the same as DeepCrawl?

Yes, the same company and product line, rebranded in 2022. Older tutorials under the DeepCrawl name still broadly apply.

Keyword Insights: How is pricing calculated?

By credits, at 1 credit per keyword clustered, either through a monthly subscription with a credit allowance or a pay-as-you-go top-up.

Lumar: Can it really block a deployment?

Yes, through Automation Hub integrated into your CI pipeline. Whether your engineering team accepts that gate is the real question.

Keyword Insights: Is there a free tier?

No permanent free tier; a 7-day trial for 1 US dollar is offered instead.

Lumar: Does it replace Screaming Frog?

For scheduled monitoring and pipeline testing, yes. For quick ad hoc crawls on a laptop, the desktop crawler remains faster and cheaper.

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