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SEO · head to head

AnswerThePublic vs Keyword Insights

AnswerThePublic logo

AnswerThePublic

SEO

Keyword and content ideation tool that visualizes search questions and phrases

From
$20/month
Rated
-
Full reviewWebsite
Keyword Insights logo

Keyword Insights

SEO

AI keyword clustering tool that groups keywords by live SERP overlap

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AnswerThePublic credit-based limits on projects and articles mean heavy users need the higher-priced Growth or Business tiers.; Keyword Insights it has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.
  • They diverge on capability: AnswerThePublic covers Search listening visualizations, Keyword Insights covers SERP-based clustering.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which AnswerThePublic and Keyword Insights actually diverge.

Attributes where AnswerThePublic and Keyword Insights differ
AttributeAnswerThePublicKeyword Insights
Starting price$20/monthOn request
Pricing modelsubscriptionPer month by credit volume, with pay-as-you-go available

Identical on both: free tier (No), platforms (web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AnswerThePublic

  • Search listening visualizations
  • AI content drafting
  • Content scheduling
  • Plagiarism detection
  • WordPress publishing
  • Custom writing styles

Only in Keyword Insights

  • SERP-based clustering
  • Intent classification
  • Content brief generation
  • Bulk keyword upload
  • Pay-as-you-go credits
  • Competitor content gap analysis

What people use each for

The jobs each tool is most often brought in to do.

AnswerThePublic

  • Finding long-tail question keywords for blog topicsnot Keyword Insights
  • Building FAQ content from real search queriesnot Keyword Insights
  • PR and content teams brainstorming article anglesnot Keyword Insights
  • Identifying content gaps around a seed topicnot Keyword Insights

Keyword Insights

  • A content team building topic clusters for a content calendar from a large exported keyword listnot AnswerThePublic
  • An agency needing intent classification to decide whether a keyword warrants a blog post or a product pagenot AnswerThePublic
  • A team that wants SERP-reality clustering rather than word-embedding-based grouping that can miss what Google actually treats as one topicnot AnswerThePublic
  • A one-off project needing to cluster a single large keyword export without committing to a monthly subscriptionnot AnswerThePublic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AnswerThePublic

  • Credit-based limits on projects and articles mean heavy users need the higher-priced Growth or Business tiers.
  • Question-mining approach is narrower than full-suite SEO content tools that also grade content against SERP competitors.
  • Article and content-creation features are relatively new additions layered onto a keyword-visualization tool, so depth may lag dedicated writing platforms.

Keyword Insights

  • It has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.
  • SERP-based clustering requires a live Google SERP pull per keyword, which is why it is credit-metered and can get expensive fast on very large keyword lists.
  • The pay-as-you-go credit tier only covers clustering; content briefs and other features require a full subscription, which is easy to miss when comparing the entry price.
  • It has no rank tracking, backlink data or technical crawling, so it is a single-purpose tool that must sit alongside a broader SEO stack.
  • As a small, specialised vendor, its roadmap and support resourcing are thinner than a full suite like Semrush that bundles clustering as one feature among many.

Pricing, plan by plan

AnswerThePublic

$20/month
  • Starter$20/month
    • 2 projects
    • 60 monthly credits
    • 6 articles/month
  • Growth$99/month
    • 4 projects
    • 350 monthly credits
    • 35 articles/month
  • Business$199/month
    • 8 projects
    • 800 monthly credits
    • 80 articles/month

Keyword Insights

On request
  • Basic$58/month
    • 10,000 credits a month
    • Keyword clustering and intent classification
    • Content brief generation
  • Professional$99/month
    • 20,000 credits a month
    • All Basic features
    • Higher project and export limits
  • Pay As You Go$7.99/month
    • 1,000 clustering-only credits, no subscription required
    • 7-day trial available for 1 US dollar
    • Other features require a subscription plan

Which should you pick?

Choose AnswerThePublic if

  • You need search listening visualizations.
  • You work on web.
  • You also want ai content drafting.
AnswerThePublic review

Choose Keyword Insights if

  • You need serp-based clustering.
  • You also want intent classification.
Keyword Insights review

Questions people ask

Is AnswerThePublic or Keyword Insights better?
Neither clearly leads. AnswerThePublic starts at $20/month and Keyword Insights at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AnswerThePublic or Keyword Insights?
AnswerThePublic starts at $20/month and Keyword Insights at On request.
Does AnswerThePublic or Keyword Insights run on more platforms?
AnswerThePublic runs on web. Keyword Insights runs on Web.
What is AnswerThePublic best used for?
AnswerThePublic is most often used for finding long-tail question keywords for blog topics, building faq content from real search queries, pr and content teams brainstorming article angles, identifying content gaps around a seed topic. Of those, finding long-tail question keywords for blog topics and building faq content from real search queries are not what Keyword Insights is typically brought in for.
What can AnswerThePublic do that Keyword Insights cannot?
AnswerThePublic covers Search listening visualizations, AI content drafting, Content scheduling, Plagiarism detection. Keyword Insights covers SERP-based clustering, Intent classification, Content brief generation, Bulk keyword upload.

Answered from the vendors’ own pages

AnswerThePublic: What does AnswerThePublic cost?

Plans run Starter at $20/month, Growth at $99/month, and Business at $199/month, each with monthly credits, project limits, and an article-generation cap; annual and lifetime options are also offered.

Source
Keyword Insights: Do I need another SEO tool to use it?

Yes, for keyword data. Keyword Insights clusters and classifies keyword lists you supply; it does not generate keyword lists with search volume itself.

AnswerThePublic: Is there a free plan?

No free tier is listed; all plans are paid, with Starter as the entry-level option at $20/month or a $99 lifetime option.

Source
Keyword Insights: How is pricing calculated?

By credits, at 1 credit per keyword clustered, either through a monthly subscription with a credit allowance or a pay-as-you-go top-up.

AnswerThePublic: What does AnswerThePublic integrate with?

All plans include WordPress publishing so finished articles can be pushed directly to a connected WordPress site.

Source
Keyword Insights: Is there a free tier?

No permanent free tier; a 7-day trial for 1 US dollar is offered instead.

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