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Keyword Insights vs Majestic

Keyword Insights logo

Keyword Insights

SEO

AI keyword clustering tool that groups keywords by live SERP overlap

From
On request
Rated
-
Full reviewWebsite
Majestic logo

Majestic

SEO

Backlink analysis and link intelligence platform for SEO

From
$41.67/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keyword Insights it has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.; Majestic pricing is based on consumable analysis units, so heavy usage can exhaust a plan's allowance before the month ends.
  • They diverge on capability: Keyword Insights covers SERP-based clustering, Majestic covers Trust Flow & Citation Flow.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Keyword Insights and Majestic actually diverge.

Attributes where Keyword Insights and Majestic differ
AttributeKeyword InsightsMajestic
Starting priceOn request$41.67/month
Pricing modelPer month by credit volume, with pay-as-you-go availablesubscription
PlatformsWebweb, api
FoundedUnknown2004

Identical on both: free tier (No), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keyword Insights

  • SERP-based clustering
  • Intent classification
  • Content brief generation
  • Bulk keyword upload
  • Pay-as-you-go credits
  • Competitor content gap analysis

Only in Majestic

  • Trust Flow & Citation Flow
  • Site Explorer
  • Fresh & Historic Index
  • Bulk Backlink Checker
  • Author Explorer
  • Link Graph
  • API Access

What people use each for

The jobs each tool is most often brought in to do.

Keyword Insights

  • A content team building topic clusters for a content calendar from a large exported keyword listnot Majestic
  • An agency needing intent classification to decide whether a keyword warrants a blog post or a product pagenot Majestic
  • A team that wants SERP-reality clustering rather than word-embedding-based grouping that can miss what Google actually treats as one topicnot Majestic
  • A one-off project needing to cluster a single large keyword export without committing to a monthly subscriptionnot Majestic

Majestic

  • Auditing a site's backlink profile before an SEO campaignnot Keyword Insights
  • Comparing link profiles between competitor domainsnot Keyword Insights
  • Bulk-checking backlinks across many URLs at oncenot Keyword Insights
  • Finding link-building opportunities via the link graphnot Keyword Insights

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keyword Insights

  • It has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.
  • SERP-based clustering requires a live Google SERP pull per keyword, which is why it is credit-metered and can get expensive fast on very large keyword lists.
  • The pay-as-you-go credit tier only covers clustering; content briefs and other features require a full subscription, which is easy to miss when comparing the entry price.
  • It has no rank tracking, backlink data or technical crawling, so it is a single-purpose tool that must sit alongside a broader SEO stack.
  • As a small, specialised vendor, its roadmap and support resourcing are thinner than a full suite like Semrush that bundles clustering as one feature among many.

Majestic

  • Pricing is based on consumable analysis units, so heavy usage can exhaust a plan's allowance before the month ends.
  • Lite plan excludes the Historic Index and raw data exports, which are common needs for deeper backlink audits.
  • API access requires the most expensive plan, unlike some competitors that bundle limited API calls into mid-tier plans.
  • The 7-day money-back guarantee is limited to first-time subscribers on Lite and Pro plans only.

Pricing, plan by plan

Keyword Insights

On request
  • Basic$58/month
    • 10,000 credits a month
    • Keyword clustering and intent classification
    • Content brief generation
  • Professional$99/month
    • 20,000 credits a month
    • All Basic features
    • Higher project and export limits
  • Pay As You Go$7.99/month
    • 1,000 clustering-only credits, no subscription required
    • 7-day trial available for 1 US dollar
    • Other features require a subscription plan

Majestic

$41.67/month
  • Lite$41.67/month
    • 1 user
    • 1 million analysis units
    • Fresh Index, Site Explorer
  • Pro$83.33/month
    • 1 user
    • 20 million analysis units
    • Historic Index, Index Merger
  • API$333.33/month
    • 5 users
    • 100 million analysis units
    • Full API access

Which should you pick?

Choose Keyword Insights if

  • You need serp-based clustering.
  • You also want intent classification.
Keyword Insights review

Choose Majestic if

  • You need trust flow & citation flow.
  • You work on web, api.
  • You also want site explorer.
Majestic review

Questions people ask

Is Keyword Insights or Majestic better?
Neither clearly leads. Keyword Insights starts at On request and Majestic at $41.67/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keyword Insights or Majestic?
Keyword Insights starts at On request and Majestic at $41.67/month.
Does Keyword Insights or Majestic run on more platforms?
Keyword Insights runs on Web. Majestic runs on web, api.
What is Keyword Insights best used for?
Keyword Insights is most often used for a content team building topic clusters for a content calendar from a large exported keyword list, an agency needing intent classification to decide whether a keyword warrants a blog post or a product page, a team that wants serp-reality clustering rather than word-embedding-based grouping that can miss what google actually treats as one topic, a one-off project needing to cluster a single large keyword export without committing to a monthly subscription. Of those, a content team building topic clusters for a content calendar from a large exported keyword list and an agency needing intent classification to decide whether a keyword warrants a blog post or a product page are not what Majestic is typically brought in for.
What can Keyword Insights do that Majestic cannot?
Keyword Insights covers SERP-based clustering, Intent classification, Content brief generation, Bulk keyword upload. Majestic covers Trust Flow & Citation Flow, Site Explorer, Fresh & Historic Index, Bulk Backlink Checker.

Answered from the vendors’ own pages

Keyword Insights: Do I need another SEO tool to use it?

Yes, for keyword data. Keyword Insights clusters and classifies keyword lists you supply; it does not generate keyword lists with search volume itself.

Majestic: What payment options does Majestic support?

Majestic supports payment by Credit Card, Debit Card, and PayPal for recurring monthly and annual subscription plans.

Source
Keyword Insights: How is pricing calculated?

By credits, at 1 credit per keyword clustered, either through a monthly subscription with a credit allowance or a pay-as-you-go top-up.

Majestic: Does Majestic offer a money-back guarantee?

Lite and Pro plans include a 7-day money-back guarantee for new customers purchasing their first ever subscription plan.

Source
Keyword Insights: Is there a free tier?

No permanent free tier; a 7-day trial for 1 US dollar is offered instead.

Majestic: How do I cancel my Majestic subscription?

PayPal users manage cancellation through their PayPal account, while monthly credit card subscribers can cancel via the My Subscriptions page in their account.

Source
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