Keyword Insights

AI keyword clustering tool that groups keywords by live SERP overlap

As of 1 September 2026, Keyword Insights's pricing is not published; the vendor quotes on request. A keyword research tool built around one specific job: clustering large keyword lists into topic and intent groups using live Google SERP data rather than semantic similarity alone. Softwr lists it under SEO. Keyword Insights is made by Keyword Insights Ltd, available on Web.

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Overview

What Keyword Insights does

Keyword Insights ingests keyword lists, often exported from Ahrefs, Semrush or Search Console, and clusters them by which pages actually rank for each term in a live SERP pull, on the reasoning that keywords sharing ranking pages should be treated as one content topic rather than separate targets. It also classifies keywords by intent, informational, transactional or commercial, to guide what kind of page or content format should target each cluster. The distinguishing point against manual clustering in a spreadsheet or against semantic-similarity tools is that SERP-overlap clustering reflects what Google is actually doing right now, not what a word-embedding model estimates two phrases mean. That is more expensive to compute, which is why it is sold on a credit system, 1 credit per keyword clustered, rather than a flat subscription, and why a project processing 50,000 keywords costs meaningfully more than one processing 1,000. Buyers are content teams and SEO agencies building topic clusters and content briefs at scale who have outgrown manual keyword grouping in a spreadsheet. The trade-off is that it does one job well rather than functioning as a full SEO suite: it has no rank tracking, no backlink data and no technical crawling, so it is bought alongside another tool, not instead of one.

What people use it for

A content team building topic clusters for a content calendar from a large exported keyword list
An agency needing intent classification to decide whether a keyword warrants a blog post or a product page
A team that wants SERP-reality clustering rather than word-embedding-based grouping that can miss what Google actually treats as one topic
A one-off project needing to cluster a single large keyword export without committing to a monthly subscription

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Keyword Insights.

It has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.
SERP-based clustering requires a live Google SERP pull per keyword, which is why it is credit-metered and can get expensive fast on very large keyword lists.
The pay-as-you-go credit tier only covers clustering; content briefs and other features require a full subscription, which is easy to miss when comparing the entry price.
It has no rank tracking, backlink data or technical crawling, so it is a single-purpose tool that must sit alongside a broader SEO stack.
As a small, specialised vendor, its roadmap and support resourcing are thinner than a full suite like Semrush that bundles clustering as one feature among many.

Cross-shopped

What people choose instead of Keyword Insights

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Keyword Insightsvs
Surfer SEO
Surfer SEO: If you want clustering combined with on-page content optimisation scoring in one tool
Keyword Insightsvs
Clearscope
Clearscope: If content brief quality against top-ranking competitors matters more than keyword volume clustering
Keyword Insightsvs
SEMrush
SEMrush: If you want keyword research, clustering and a full SEO suite from one vendor

Pricing

What Keyword Insights costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Basic

$58 /mo

10,000 credits a month
Keyword clustering and intent classification
Content brief generation

Professional

$99 /mo

20,000 credits a month
All Basic features
Higher project and export limits

Pay As You Go

$7.99 /mo

1,000 clustering-only credits, no subscription required
7-day trial available for 1 US dollar
Other features require a subscription plan

Capabilities

Features

SERP-based clustering
Groups keywords by shared ranking pages using live Google SERP data, not semantic similarity alone
Intent classification
Labels clusters as informational, transactional or commercial to guide content format
Content brief generation
Builds outline briefs from clustered keyword groups
Bulk keyword upload
Processes up to 50,000 keywords in a single clustering project
Pay-as-you-go credits
One-off credit purchase for clustering-only use without a subscription
Competitor content gap analysis
Identifies clusters a competitor ranks for that the target site does not

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Do I need another SEO tool to use it?

Yes, for keyword data. Keyword Insights clusters and classifies keyword lists you supply; it does not generate keyword lists with search volume itself.

How is pricing calculated?

By credits, at 1 credit per keyword clustered, either through a monthly subscription with a credit allowance or a pay-as-you-go top-up.

Is there a free tier?

No permanent free tier; a 7-day trial for 1 US dollar is offered instead.

Keep looking

Where to go from Keyword Insights

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Softwr does not host reviews and shows no star rating for Keyword Insights, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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