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Keyword Insights vs OnCrawl

Keyword Insights logo

Keyword Insights

SEO

AI keyword clustering tool that groups keywords by live SERP overlap

From
On request
Rated
-
Full reviewWebsite
OnCrawl logo

OnCrawl

SEO

Technical SEO crawler that joins crawl data with server log files

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keyword Insights it has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.; OnCrawl no pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • They diverge on capability: Keyword Insights covers SERP-based clustering, OnCrawl covers Log file analysis.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Keyword Insights and OnCrawl actually diverge.

Attributes where Keyword Insights and OnCrawl differ
AttributeKeyword InsightsOnCrawl
Pricing modelPer month by credit volume, with pay-as-you-go availablequote

Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (SEO).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keyword Insights

  • SERP-based clustering
  • Intent classification
  • Content brief generation
  • Bulk keyword upload
  • Pay-as-you-go credits
  • Competitor content gap analysis

Only in OnCrawl

  • Log file analysis
  • Crawl and log cross-analysis
  • Structured data and Core Web Vitals checks
  • Data Explorer
  • Google Search Console integration
  • API access

What people use each for

The jobs each tool is most often brought in to do.

Keyword Insights

  • A content team building topic clusters for a content calendar from a large exported keyword listnot OnCrawl
  • An agency needing intent classification to decide whether a keyword warrants a blog post or a product pagenot OnCrawl
  • A team that wants SERP-reality clustering rather than word-embedding-based grouping that can miss what Google actually treats as one topicnot OnCrawl
  • A one-off project needing to cluster a single large keyword export without committing to a monthly subscriptionnot OnCrawl

OnCrawl

  • A large publisher or marketplace diagnosing wasted crawl budget on parameterised or low-value URLsnot Keyword Insights
  • A technical SEO team that needs server log data joined to crawl data, not just a crawl report on its ownnot Keyword Insights
  • An enterprise site comparing crawl-plus-log platforms against Botify or Lumar before committing to a multi-year contractnot Keyword Insights
  • A team wanting custom segmentation of crawl and log data without writing SQL against a raw exportnot Keyword Insights

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keyword Insights

  • It has no keyword research or search volume data of its own; keywords must be exported from another tool such as Ahrefs or Search Console first.
  • SERP-based clustering requires a live Google SERP pull per keyword, which is why it is credit-metered and can get expensive fast on very large keyword lists.
  • The pay-as-you-go credit tier only covers clustering; content briefs and other features require a full subscription, which is easy to miss when comparing the entry price.
  • It has no rank tracking, backlink data or technical crawling, so it is a single-purpose tool that must sit alongside a broader SEO stack.
  • As a small, specialised vendor, its roadmap and support resourcing are thinner than a full suite like Semrush that bundles clustering as one feature among many.

OnCrawl

  • No pricing is published anywhere on the site, so early-stage comparison against Botify or Lumar requires getting quotes from all three before any evaluation can start.
  • Log file analysis requires the customer to actually supply raw server logs, which many marketing teams cannot get from their infrastructure team without a separate internal project.
  • It is a smaller company than Botify, so enterprise buyers evaluating vendor stability and roadmap longevity weigh that against the lower likely price.
  • The interface and terminology assume a working knowledge of crawl budget and log analysis concepts, so it is a poor fit for a generalist marketer without technical SEO background.
  • Data retention periods are tied to plan tier, so historical trend analysis beyond the contracted retention window is not available without upgrading before the data would otherwise be purged.

Pricing, plan by plan

Keyword Insights

On request
  • Basic$58/month
    • 10,000 credits a month
    • Keyword clustering and intent classification
    • Content brief generation
  • Professional$99/month
    • 20,000 credits a month
    • All Basic features
    • Higher project and export limits
  • Pay As You Go$7.99/month
    • 1,000 clustering-only credits, no subscription required
    • 7-day trial available for 1 US dollar
    • Other features require a subscription plan

OnCrawl

On request
  • OnCrawl$undefined/month
    • Priced by monthly crawl volume, log line volume and data retention
    • Small-site, mid-market and enterprise tiers, all quote-based
    • Free trial available on request

Which should you pick?

Choose Keyword Insights if

  • You need serp-based clustering.
  • You also want intent classification.
Keyword Insights review

Choose OnCrawl if

  • You need log file analysis.
  • You also want crawl and log cross-analysis.
OnCrawl review

Questions people ask

Is Keyword Insights or OnCrawl better?
Neither clearly leads. Keyword Insights starts at On request and OnCrawl at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keyword Insights or OnCrawl?
Keyword Insights starts at On request and OnCrawl at On request.
Does Keyword Insights or OnCrawl run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Keyword Insights best used for?
Keyword Insights is most often used for a content team building topic clusters for a content calendar from a large exported keyword list, an agency needing intent classification to decide whether a keyword warrants a blog post or a product page, a team that wants serp-reality clustering rather than word-embedding-based grouping that can miss what google actually treats as one topic, a one-off project needing to cluster a single large keyword export without committing to a monthly subscription. Of those, a content team building topic clusters for a content calendar from a large exported keyword list and an agency needing intent classification to decide whether a keyword warrants a blog post or a product page are not what OnCrawl is typically brought in for.
What can Keyword Insights do that OnCrawl cannot?
Keyword Insights covers SERP-based clustering, Intent classification, Content brief generation, Bulk keyword upload. OnCrawl covers Log file analysis, Crawl and log cross-analysis, Structured data and Core Web Vitals checks, Data Explorer.

Answered from the vendors’ own pages

Keyword Insights: Do I need another SEO tool to use it?

Yes, for keyword data. Keyword Insights clusters and classifies keyword lists you supply; it does not generate keyword lists with search volume itself.

OnCrawl: Do I need to provide my own server logs?

Yes, log file analysis is only available if you can export raw access logs from your web server or CDN; without them OnCrawl functions as a crawler only.

Keyword Insights: How is pricing calculated?

By credits, at 1 credit per keyword clustered, either through a monthly subscription with a credit allowance or a pay-as-you-go top-up.

OnCrawl: How much does OnCrawl cost?

It is not published. Pricing is quoted based on crawl volume, log volume and retention period; get a quote before comparing it to Botify or Lumar.

Keyword Insights: Is there a free tier?

No permanent free tier; a 7-day trial for 1 US dollar is offered instead.

OnCrawl: Is this suitable for a small business site?

Generally not economically; the log analysis capability that justifies the cost only pays off once a site is large enough that Google is not crawling every page anyway.

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