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Influencer Marketing · head to head

Influential vs Lumanu

Influential logo

Influential

Influencer Marketing

Enterprise influencer marketing platform

From
On request
Rated
-
Full reviewWebsite
Lumanu logo

Lumanu

Influencer Marketing

Influencer CRM and marketplace

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lumanu has a free tier, so it costs nothing to try first.
  • Each has a real cost: Influential influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool; Lumanu brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • They diverge on capability: Influential covers Creator discovery, Lumanu covers Creator marketplace.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Influential and Lumanu actually diverge.

Attributes where Influential and Lumanu differ
AttributeInfluentialLumanu
Starting priceOn requestFree
Pricing modelsubscriptiontransaction
Free tierNoYes
PlatformsWeb, ApiWeb, Mobile, Api
Founded20132018

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Influential

  • Creator discovery
  • Content tracking
  • Audience analysis
  • Performance analytics
  • ROI measurement
  • Content library
  • Advanced reporting
  • Twitter

Only in Lumanu

  • Creator marketplace
  • Relationship management
  • Collaboration tools
  • Contract management
  • Payment processing
  • Analytics
  • Communication tools
  • Slack

Both cover

  • Campaign management
  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment
  • Web support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Influential

  • Matching brands to creators using audience and performance datanot Lumanu
  • Running large brand influencer campaigns as a managed engagementnot Lumanu

Lumanu

  • Paying creators and influencers across many payees without building payment infrastructurenot Influential
  • Agencies funding and reconciling creator payments per project cyclenot Influential
  • Handling creator tax documentation and payouts at scalenot Influential

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Influential

  • Influential now presents Captiv8 as its platform, so the software is the Captiv8 product rather than a separate Influential tool
  • No price, package or minimum is published; the site offers only a 30-minute call

Lumanu

  • Brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • Pricing is usage based with rates scaling by volume and no published figure for any segment; every path leads to a demo request
  • Platform partners are offered revenue share or wholesale pricing with no published rate

Pricing, plan by plan

Influential

On request
  • Enterprise$undefined/month
    • Creator discovery
    • Campaign management
    • Content tracking

Lumanu

Free
  • FreeFree
    • Influencer discovery
    • Basic CRM
    • Marketplace access

Which should you pick?

Choose Influential if

  • You need creator discovery.
  • You work on Web, Api.
  • You also want content tracking.
Influential review

Choose Lumanu if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want relationship management.
Lumanu review

Questions people ask

Is Influential or Lumanu better?
Neither clearly leads. Influential starts at On request and Lumanu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Influential or Lumanu?
Lumanu has a free tier; the other does not. Paid plans start at On request for Influential and Free for Lumanu.
Does Influential or Lumanu run on more platforms?
Influential runs on Web, Api. Lumanu runs on Web, Mobile, Api.
Can I use Lumanu for free?
Yes. Lumanu has a free tier, so you can try it without paying. Influential starts at On request.
What is Influential best used for?
Influential is most often used for matching brands to creators using audience and performance data, running large brand influencer campaigns as a managed engagement. Of those, matching brands to creators using audience and performance data and running large brand influencer campaigns as a managed engagement are not what Lumanu is typically brought in for.
What can Influential do that Lumanu cannot?
Influential covers Creator discovery, Content tracking, Audience analysis, Performance analytics. Lumanu covers Creator marketplace, Relationship management, Collaboration tools, Contract management. Both handle Campaign management, Instagram, TikTok, YouTube.

Answered from the vendors’ own pages

Influential: What is Influential's pricing?

Pricing is not publicly available. Influential operates on an enterprise-focused model requiring direct sales consultation.

Source
Lumanu: How is Lumanu priced for different types of customers?

Lumanu uses tiered pricing based on customer type. Agencies pay usage-based pricing with no monthly minimums. Brands pay low transaction fees similar to credit card processing with volume discounts. Platforms receive custom pricing with flexible revenue share or wholesale options.

Source
Influential: Can I try Influential without contacting sales?

No. The website offers no self-serve trial or free tier. Access requires setting up a 30-minute call with the sales team.

Source
Lumanu: Does Lumanu charge vendors to process payments?

Standard ACH payments are not charged to vendors. Optional services like Instant Pay may have disclosed fees, but the page does not specify amounts.

Source
Influential: How do I get pricing or schedule a demo?

Use the contact form on their website or sign in to the enterprise platform. All inquiries go through a sales consultation process.

Source
Lumanu: Is there a free trial or minimum contract for Lumanu?

The pricing page does not mention a free trial or freemium option. Pricing is customized based on specific requirements and customers are advised to schedule a demo to receive personalized pricing.

Source
Lumanu: Can Lumanu pricing be adjusted over time?

Yes, plans can be adjusted as business needs evolve by working with their team. Annual pricing options are also available for some customer types.

Source
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