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Influencer Marketing · head to head

OpenInfluence vs Upfluence

O

OpenInfluence

Influencer Marketing

Open-source influencer marketing tools

From
Free
Rated
-
Full reviewWebsite
Upfluence logo

Upfluence

Influencer Marketing

Turn your customers into brand ambassadors

From
$478/month
Rated
-
Full reviewWebsite

The short version

  • Only OpenInfluence has a free tier, so it costs nothing to try first.
  • They diverge on capability: OpenInfluence covers Creator discovery, Upfluence covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which OpenInfluence and Upfluence actually diverge.

Attributes where OpenInfluence and Upfluence differ
AttributeOpenInfluenceUpfluence
Starting priceFree$478/month
Pricing modelopen-sourcesubscription
Free tierYesNo
PlatformsWeb, Self-hosted, ApiWeb, Chrome-extension, Api
Founded20192013

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in OpenInfluence

  • Creator discovery
  • Campaign tracking
  • Analytics engine
  • Custom workflows
  • API endpoints
  • Data export
  • Community plugins
  • Full customization

Only in Upfluence

  • Influencer discovery
  • Customer identification
  • Affiliate management
  • Promo code tracking
  • Campaign automation
  • Social commerce
  • Email outreach
  • Performance analytics

Both cover

  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

OpenInfluence

No use cases recorded yet. See the OpenInfluence review.

Upfluence

  • Influencer marketing campaign management and discoverynot OpenInfluence
  • Creator program scaling with ROI trackingnot OpenInfluence
  • End-to-end automated influencer payouts and compliancenot OpenInfluence
  • Brands and agencies managing influencer relationships at scalenot OpenInfluence

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

OpenInfluence

Nothing recorded yet. See the OpenInfluence review.

Upfluence

  • No published pricing rates; custom quotes required
  • Minimum 12-month contract term enforced
  • Pricing varies significantly based on modules selected (Find, Scale, Autopilot) and team size

Pricing, plan by plan

OpenInfluence

Free
  • Open SourceFree
    • Source code access
    • Self-hosted deployment
    • Community support

Upfluence

$478/month
  • Growth$478/month
    • Influencer discovery
    • Basic CRM
    • Campaign management
  • Scale$1078/month
    • E-commerce integrations
    • Affiliate tracking
    • Promo codes
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • White-label options

Which should you pick?

Choose OpenInfluence if

  • You need creator discovery.
  • You want to start without paying.
  • You work on Web, Self-hosted, Api.
  • You also want campaign tracking.
OpenInfluence review

Choose Upfluence if

  • You need influencer discovery.
  • You work on Web, Chrome-extension, Api.
  • You also want customer identification.
Upfluence review

Questions people ask

Is OpenInfluence or Upfluence better?
Neither clearly leads. OpenInfluence starts at Free and Upfluence at $478/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, OpenInfluence or Upfluence?
OpenInfluence has a free tier; the other does not. Paid plans start at Free for OpenInfluence and $478/month for Upfluence.
Does OpenInfluence or Upfluence run on more platforms?
OpenInfluence runs on Web, Self-hosted, Api. Upfluence runs on Web, Chrome-extension, Api.
Can I use OpenInfluence for free?
Yes. OpenInfluence has a free tier, so you can try it without paying. Upfluence starts at $478/month.
What can OpenInfluence do that Upfluence cannot?
OpenInfluence covers Creator discovery, Campaign tracking, Analytics engine, Custom workflows. Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Both handle Instagram, TikTok, YouTube, GDPR.

Answered from the vendors’ own pages

Upfluence: How much does Upfluence cost?

Upfluence pricing is custom-quoted based on the modules selected (Find, Scale, or Autopilot), team size, and program volume. No standard pricing tiers are published; vendors direct inquiries to book a demo for personalized quotes.

Source
Upfluence: What is Upfluence's pricing model?

Upfluence uses a custom platform fee model with no percentage taken from creator-driven sales. Pricing is modular based on selected features (creator discovery, campaign management, automation), with 12-month minimum contract terms for annual plans.

Source
Upfluence: Does Upfluence charge setup fees or have a free trial?

Upfluence offers no mandatory setup fees with free self-serve onboarding included. A free trial is available after an initial consultation, and all plans include a dedicated account manager.

Source
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