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Influencer Marketing · head to head

Lumanu vs Sprout Social

Lumanu logo

Lumanu

Influencer Marketing

Influencer CRM and marketplace

From
Free
Rated
-
Full reviewWebsite
Sprout Social logo

Sprout Social

Influencer Marketing

Social media management with influencer insights

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Only Lumanu has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lumanu brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published; Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • They diverge on capability: Lumanu covers Creator marketplace, Sprout Social covers Social publishing.

Where they differ

Only the attributes on which Lumanu and Sprout Social actually diverge.

Attributes where Lumanu and Sprout Social differ
AttributeLumanuSprout Social
Starting priceFree$249/month
Pricing modeltransactionsubscription
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, Ios, Android, Api
Founded20182010

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lumanu

  • Creator marketplace
  • Relationship management
  • Collaboration tools
  • Campaign management
  • Contract management
  • Payment processing
  • Communication tools
  • Instagram

Only in Sprout Social

  • Social publishing
  • Social inbox
  • Social listening
  • Influencer identification
  • Competitor analysis
  • Report builder
  • Content calendar
  • Salesforce

Both cover

  • Analytics
  • GDPR
  • Cloud deployment
  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

Lumanu

  • Paying creators and influencers across many payees without building payment infrastructurenot Sprout Social
  • Agencies funding and reconciling creator payments per project cyclenot Sprout Social
  • Handling creator tax documentation and payouts at scalenot Sprout Social

Sprout Social

  • Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Lumanu
  • Centralising creator outreach, contracting, approvals and paymentsnot Lumanu
  • Measuring creator-driven revenue with first-party analytics and attributionnot Lumanu
  • Building a creator pipeline through branded application pagesnot Lumanu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lumanu

  • Brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • Pricing is usage based with rates scaling by volume and no published figure for any segment; every path leads to a demo request
  • Platform partners are offered revenue share or wholesale pricing with no published rate

Sprout Social

  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
  • Influencer marketing is sold separately from the main Sprout Social social media management plans

Pricing, plan by plan

Lumanu

Free
  • FreeFree
    • Influencer discovery
    • Basic CRM
    • Marketplace access

Sprout Social

$249/month
  • Standard$249/month
    • 5 social profiles
    • Social inbox
    • Publishing calendar
  • Professional$399/month
    • Competitive reports
    • Optimal send times
    • Response rate reports

Which should you pick?

Choose Lumanu if

  • You need creator marketplace.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want relationship management.
Lumanu review

Choose Sprout Social if

  • You need social publishing.
  • You work on Web, Ios, Android, Api.
  • You also want social inbox.
Sprout Social review

Questions people ask

Is Lumanu or Sprout Social better?
Neither clearly leads. Lumanu starts at Free and Sprout Social at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lumanu or Sprout Social?
Lumanu has a free tier; the other does not. Paid plans start at Free for Lumanu and $249/month for Sprout Social.
Does Lumanu or Sprout Social run on more platforms?
Lumanu runs on Web, Mobile, Api. Sprout Social runs on Web, Ios, Android, Api.
Can I use Lumanu for free?
Yes. Lumanu has a free tier, so you can try it without paying. Sprout Social starts at $249/month.
What is Lumanu best used for?
Lumanu is most often used for paying creators and influencers across many payees without building payment infrastructure, agencies funding and reconciling creator payments per project cycle, handling creator tax documentation and payouts at scale. Of those, paying creators and influencers across many payees without building payment infrastructure and agencies funding and reconciling creator payments per project cycle are not what Sprout Social is typically brought in for.
What can Lumanu do that Sprout Social cannot?
Lumanu covers Creator marketplace, Relationship management, Collaboration tools, Campaign management. Sprout Social covers Social publishing, Social inbox, Social listening, Influencer identification. Both handle Analytics, GDPR, Cloud deployment, Web support.
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Related pages

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