Softwr

Influencer Marketing · head to head

Fohr vs Lumanu

Fohr logo

Fohr

Influencer Marketing

Creator economy platform and marketplace

From
Free
Rated
-
Lumanu logo

Lumanu

Influencer Marketing

Influencer CRM and marketplace

From
Free
Rated
-

The short version

  • Each has a real cost: Fohr fohr is sold as a full-service agency alongside its platform, described by the vendor as a team, not just a database; Lumanu brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • They diverge on capability: Fohr covers Discovery tools, Lumanu covers Relationship management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fohr and Lumanu actually diverge.

Attributes where Fohr and Lumanu differ
AttributeFohrLumanu
Founded20122018

Identical on both: starting price (Free), pricing model (transaction), free tier (Yes), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fohr

  • Discovery tools
  • Portfolio management
  • Monetization
  • Twitter

Only in Lumanu

  • Relationship management
  • Contract management
  • Communication tools
  • Slack

Both cover

  • Creator marketplace
  • Campaign management
  • Payment processing
  • Analytics
  • Collaboration tools
  • Instagram
  • TikTok
  • YouTube
  • GDPR
  • Cloud deployment
  • Web support
  • Mobile support
  • Api support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Fohr

  • Vetting creators before a brand partnershipnot Lumanu
  • Running creator marketing strategy and execution through an agency teamnot Lumanu
  • Real-time reporting on live influencer campaignsnot Lumanu

Lumanu

  • Paying creators and influencers across many payees without building payment infrastructurenot Fohr
  • Agencies funding and reconciling creator payments per project cyclenot Fohr
  • Handling creator tax documentation and payouts at scalenot Fohr

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fohr

  • Fohr is sold as a full-service agency alongside its platform, described by the vendor as a team, not just a database
  • No price, package or minimum is published; the only route to a cost is a Get in Touch form

Lumanu

  • Brands are charged a transaction fee on payments that the vendor compares to a credit card, but no percentage or flat rate is published
  • Pricing is usage based with rates scaling by volume and no published figure for any segment; every path leads to a demo request
  • Platform partners are offered revenue share or wholesale pricing with no published rate

Pricing, plan by plan

Fohr

Free
  • CreatorFree
    • Profile creation
    • Access to campaigns
    • Portfolio management

Lumanu

Free
  • FreeFree
    • Influencer discovery
    • Basic CRM
    • Marketplace access

Which should you pick?

Choose Fohr if

  • You need discovery tools.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want portfolio management.

Choose Lumanu if

  • You need relationship management.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want contract management.

Questions people ask

Is Fohr or Lumanu better?
Neither clearly leads. Fohr starts at Free and Lumanu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fohr or Lumanu?
Fohr starts at Free and Lumanu at Free.
Does Fohr or Lumanu run on more platforms?
Both run on Web, Mobile, Api, so platform support will not decide this one for you.
Can I use Fohr for free?
Both have a free tier, so you can try either at no cost before committing.
What is Fohr best used for?
Fohr is most often used for vetting creators before a brand partnership, running creator marketing strategy and execution through an agency team, real-time reporting on live influencer campaigns. Of those, vetting creators before a brand partnership and running creator marketing strategy and execution through an agency team are not what Lumanu is typically brought in for.
What can Fohr do that Lumanu cannot?
Fohr covers Discovery tools, Portfolio management, Monetization, Twitter. Lumanu covers Relationship management, Contract management, Communication tools, Slack. Both handle Creator marketplace, Campaign management, Payment processing, Analytics.

Answered from the vendors’ own pages

Fohr: How much does Fohr cost?

Fohr does not publish pricing on their website. The company positions itself as offering custom solutions with pricing tailored to individual client needs. Customers must use the contact form or speak with the Fohr team directly to obtain pricing information.

Source
Lumanu: How is Lumanu priced for different types of customers?

Lumanu uses tiered pricing based on customer type. Agencies pay usage-based pricing with no monthly minimums. Brands pay low transaction fees similar to credit card processing with volume discounts. Platforms receive custom pricing with flexible revenue share or wholesale options.

Source
Lumanu: Does Lumanu charge vendors to process payments?

Standard ACH payments are not charged to vendors. Optional services like Instant Pay may have disclosed fees, but the page does not specify amounts.

Source
Lumanu: Is there a free trial or minimum contract for Lumanu?

The pricing page does not mention a free trial or freemium option. Pricing is customized based on specific requirements and customers are advised to schedule a demo to receive personalized pricing.

Source
Lumanu: Can Lumanu pricing be adjusted over time?

Yes, plans can be adjusted as business needs evolve by working with their team. Annual pricing options are also available for some customer types.

Source
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