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Travel · head to head

Lodgify vs TrustYou

Lodgify logo

Lodgify

Travel

Direct booking website builder and channel manager for vacation rental owners and small managers

From
$16/month
Rated
-
Full reviewWebsite
TrustYou logo

TrustYou

Travel

Guest review aggregation, survey and reputation analytics for hotels

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Lodgify the 1.9 per cent booking fee on Starter and Professional applies to direct reservations, the exact bookings you built the site to win, so an owner turning over 200,000 dollars direct pays around 3,800 dollars a year on top of the subscription unless they move to Ultimate.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • They diverge on capability: Lodgify covers Website builder, TrustYou covers Review aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lodgify and TrustYou actually diverge.

Attributes where Lodgify and TrustYou differ
AttributeLodgifyTrustYou
Starting price$16/monthOn request
Pricing modelPer month by property count and planquote
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lodgify

  • Website builder
  • Channel manager
  • Booking engine
  • Unified inbox
  • Automated messaging
  • Rental agreements
  • Multi-calendar
  • Damage deposits

Only in TrustYou

  • Review aggregation
  • Semantic analysis
  • Competitor benchmarking
  • Guest surveys
  • Review response tooling
  • Score syndication
  • Multi-property reporting
  • Customer data profiles

What people use each for

The jobs each tool is most often brought in to do.

Lodgify

  • An owner with three holiday cottages who wants a branded site to cut Airbnb commissionnot TrustYou
  • A manager consolidating Airbnb, Vrbo and Booking.com calendars to stop double bookingsnot TrustYou
  • A rural property with weak OTA visibility that relies on repeat direct guestsnot TrustYou
  • A host adding rental agreements and deposit collection to bookings taken off-platformnot TrustYou

TrustYou

  • A group quality director tracking which operational category drives score decline across thirty hotelsnot Lodgify
  • An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot Lodgify
  • A property running post-stay surveys in several languages and analysing them together with public reviewsnot Lodgify
  • A chain standardising review response so individual general managers are not writing replies ad hocnot Lodgify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lodgify

  • The 1.9 per cent booking fee on Starter and Professional applies to direct reservations, the exact bookings you built the site to win, so an owner turning over 200,000 dollars direct pays around 3,800 dollars a year on top of the subscription unless they move to Ultimate.
  • Operations tooling is thin: there is no real housekeeping scheduling, task assignment or owner statement generation, so managers past roughly twenty units outgrow it.
  • Prices shown are annual-commitment rates; paying monthly costs substantially more, which makes the headline figure misleading for anyone unwilling to commit for a year.
  • The website templates are constrained, and heavy design customisation means editing within a narrow theme system rather than having real control over layout or markup.
  • Payment processing is effectively tied to a small set of gateways, so operators in markets without local acquiring support may struggle to take payments in their own currency without extra cost.

TrustYou

  • Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
  • Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
  • The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
  • Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.

Pricing, plan by plan

Lodgify

$16/month
  • Starter$16/month
    • Billed annually, higher month to month
    • Website builder and booking engine
    • Channel manager
  • Professional$42/month
    • Billed annually
    • Payment automation
    • More integrations and higher limits
  • Ultimate$103/month
    • Billed annually
    • No booking fee on direct reservations
    • Priority support

TrustYou

On request
  • TrustYou platform$undefined/year
    • Quoted per property, scaling by portfolio size
    • Reputation, survey and customer data modules priced separately
    • No public rate card

Which should you pick?

Choose Lodgify if

  • You need website builder.
  • You work on Web, iOS, Android.
  • You also want channel manager.
Lodgify review

Choose TrustYou if

  • You need review aggregation.
  • You also want semantic analysis.
TrustYou review

Questions people ask

Is Lodgify or TrustYou better?
Neither clearly leads. Lodgify starts at $16/month and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lodgify or TrustYou?
Lodgify starts at $16/month and TrustYou at On request.
Does Lodgify or TrustYou run on more platforms?
Lodgify runs on Web, iOS, Android. TrustYou runs on Web.
What is Lodgify best used for?
Lodgify is most often used for an owner with three holiday cottages who wants a branded site to cut airbnb commission, a manager consolidating airbnb, vrbo and booking.com calendars to stop double bookings, a rural property with weak ota visibility that relies on repeat direct guests, a host adding rental agreements and deposit collection to bookings taken off-platform. Of those, an owner with three holiday cottages who wants a branded site to cut airbnb commission and a manager consolidating airbnb, vrbo and booking.com calendars to stop double bookings are not what TrustYou is typically brought in for.
What can Lodgify do that TrustYou cannot?
Lodgify covers Website builder, Channel manager, Booking engine, Unified inbox. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.

Answered from the vendors’ own pages

Lodgify: Does Lodgify charge commission on direct bookings?

Yes on the two lower tiers. Starter and Professional take 1.9 per cent of each direct booking; the Ultimate plan removes it.

TrustYou: How much does TrustYou cost?

It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.

Lodgify: At what point is Ultimate cheaper than Professional?

Roughly once your direct booking revenue passes about 38,000 dollars a year, at which point the 1.9 per cent fee exceeds the price difference between the plans.

TrustYou: Does it respond to reviews for me?

It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.

Lodgify: Is Lodgify a full property management system?

No. It is a website, booking engine and channel manager. Housekeeping, task management and owner accounting are largely absent.

TrustYou: Is the score syndication worth it?

It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.

Lodgify: Can it run a hotel?

It is designed for whole-unit vacation rentals. Room-level hotel inventory, folios and night audit are not part of the product.

TrustYou: Do I need it if I use Google Business Profile?

Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.

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