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Travel · head to head

Revinate vs TrustYou

Revinate logo

Revinate

Travel

Hotel guest data platform, email marketing and messaging built on PMS profile data

From
On request
Rated
-
Full reviewWebsite
TrustYou logo

TrustYou

Travel

Guest review aggregation, survey and reputation analytics for hotels

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Revinate pricing is not published and is quoted per property scaled by room count with a monthly floor, so small properties often find the minimum higher than the campaign revenue they can realistically generate.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • They diverge on capability: Revinate covers Guest profile resolution, TrustYou covers Review aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Revinate and TrustYou actually diverge.

Attributes where Revinate and TrustYou differ
AttributeRevinateTrustYou

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Revinate

  • Guest profile resolution
  • Segmented email campaigns
  • Revenue attribution
  • Ivy messaging
  • Reservation sales
  • Multi-property database

Only in TrustYou

  • Review aggregation
  • Semantic analysis
  • Competitor benchmarking
  • Guest surveys
  • Review response tooling
  • Score syndication
  • Multi-property reporting
  • Customer data profiles

What people use each for

The jobs each tool is most often brought in to do.

Revinate

  • An independent resort with fifteen years of dirty PMS profiles that wants a usable marketing database out of themnot TrustYou
  • A hotel group proving that direct email campaigns produced enough room nights to justify cutting OTA spendnot TrustYou
  • A property automating pre-arrival texts so front desk staff are not answering the same parking and check-in questions by phonenot TrustYou
  • A casino resort segmenting a large guest database by spend and recency for targeted offersnot TrustYou

TrustYou

  • A group quality director tracking which operational category drives score decline across thirty hotelsnot Revinate
  • An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot Revinate
  • A property running post-stay surveys in several languages and analysing them together with public reviewsnot Revinate
  • A chain standardising review response so individual general managers are not writing replies ad hocnot Revinate

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Revinate

  • Pricing is not published and is quoted per property scaled by room count with a monthly floor, so small properties often find the minimum higher than the campaign revenue they can realistically generate.
  • Value depends on database size and quality; a hotel with a few thousand contacts and mostly OTA business will not recover the licence cost through email revenue.
  • The platform is sold as several products including marketing, messaging and reservation sales, so the quoted figure often covers less than a buyer assumes and the full stack costs considerably more.
  • Profile resolution quality depends on how the PMS was operated, and a property with poor data capture at check-in gets a cleaner database that is still missing email addresses for most guests.
  • It is hotel-specific, so a group with mixed accommodation including serviced apartments or vacation rentals will find parts of the model and integrations do not fit those units.

TrustYou

  • Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
  • Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
  • The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
  • Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.

Pricing, plan by plan

Revinate

On request
  • Revinate$undefined/month
    • Guest data platform and profile resolution
    • Segmented email marketing with revenue attribution
    • Ivy automated guest messaging

TrustYou

On request
  • TrustYou platform$undefined/year
    • Quoted per property, scaling by portfolio size
    • Reputation, survey and customer data modules priced separately
    • No public rate card

Which should you pick?

Choose Revinate if

  • You need guest profile resolution.
  • You also want segmented email campaigns.
Revinate review

Choose TrustYou if

  • You need review aggregation.
  • You also want semantic analysis.
TrustYou review

Questions people ask

Is Revinate or TrustYou better?
Neither clearly leads. Revinate starts at On request and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Revinate or TrustYou?
Revinate starts at On request and TrustYou at On request.
Does Revinate or TrustYou run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Revinate best used for?
Revinate is most often used for an independent resort with fifteen years of dirty pms profiles that wants a usable marketing database out of them, a hotel group proving that direct email campaigns produced enough room nights to justify cutting ota spend, a property automating pre-arrival texts so front desk staff are not answering the same parking and check-in questions by phone, a casino resort segmenting a large guest database by spend and recency for targeted offers. Of those, an independent resort with fifteen years of dirty pms profiles that wants a usable marketing database out of them and a hotel group proving that direct email campaigns produced enough room nights to justify cutting ota spend are not what TrustYou is typically brought in for.
What can Revinate do that TrustYou cannot?
Revinate covers Guest profile resolution, Segmented email campaigns, Revenue attribution, Ivy messaging. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.

Answered from the vendors’ own pages

Revinate: What does Revinate cost?

It is not published. Expect a per property monthly figure scaled by room count with a minimum, and confirm which products are inside that number.

TrustYou: How much does TrustYou cost?

It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.

Revinate: Does it replace my email tool?

Yes for guest marketing, because it is built on merged PMS profiles rather than a contact list you upload.

TrustYou: Does it respond to reviews for me?

It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.

Revinate: Will it work with a small database?

Poorly. The economics depend on having enough guest records with usable email addresses to generate attributable revenue.

TrustYou: Is the score syndication worth it?

It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.

Revinate: Is Ivy included?

Not necessarily. Messaging is priced separately from the marketing platform; confirm in writing.

TrustYou: Do I need it if I use Google Business Profile?

Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.

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