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Travel · head to head

Smoobu vs TrustYou

Smoobu logo

Smoobu

Travel

All-in-one channel manager and PMS for hosts with a handful of holiday rentals

From
€29/month
Rated
-
Full reviewWebsite
TrustYou logo

TrustYou

Travel

Guest review aggregation, survey and reputation analytics for hotels

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Smoobu the Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.; TrustYou pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • They diverge on capability: Smoobu covers Channel manager, TrustYou covers Review aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Smoobu and TrustYou actually diverge.

Attributes where Smoobu and TrustYou differ
AttributeSmoobuTrustYou
Starting price€29/monthOn request
Pricing modelPer unit per monthquote
PlatformsWeb, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Smoobu

  • Channel manager
  • Website builder
  • Guest messaging
  • Unified calendar
  • Invoicing and e-invoicing
  • Mobile apps

Only in TrustYou

  • Review aggregation
  • Semantic analysis
  • Competitor benchmarking
  • Guest surveys
  • Review response tooling
  • Score syndication
  • Multi-property reporting
  • Customer data profiles

What people use each for

The jobs each tool is most often brought in to do.

Smoobu

  • A host with three apartments in Berlin who needs Airbnb and Booking.com calendars kept in sync and wants a direct booking site to cut OTA commissionnot TrustYou
  • An owner wanting automated check-in instructions and pre-arrival messages sent per channel without logging into each extranetnot TrustYou
  • A small manager who needs guest invoices that meet German documentation requirements without adding a separate accounting toolnot TrustYou
  • A host testing dynamic pricing through the bundled trial before deciding whether to subscribe to PriceLabs separatelynot TrustYou

TrustYou

  • A group quality director tracking which operational category drives score decline across thirty hotelsnot Smoobu
  • An independent hotel putting verified review content on its own booking page to compete with OTA social proofnot Smoobu
  • A property running post-stay surveys in several languages and analysing them together with public reviewsnot Smoobu
  • A chain standardising review response so individual general managers are not writing replies ad hocnot Smoobu

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Smoobu

  • The Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.
  • Pricing is per unit, so a ten unit portfolio pays roughly €31.50 plus nine additional units at about €9.60, and the headline monthly figure covers a single apartment only.
  • Write access is charged per account beyond the included seats, so a cleaner, a co-host and an owner all needing to edit bookings turn into a recurring per seat cost.
  • There is no trust accounting or owner statement generation, so anyone managing units on behalf of third-party owners has to build payout reporting outside the system.
  • Housekeeping and maintenance dispatch is minimal compared with manager-grade platforms, so cleaning coordination happens in WhatsApp or a separate tool once you are past a few units.

TrustYou

  • Pricing is not published at any tier, so a single hotel cannot compare it against cheaper reputation tools without entering a sales process.
  • Review syncing is not instant, and delays between a review appearing publicly and appearing in the dashboard undermine the case for using it as an operational alert system.
  • Reporting is inflexible next to a general analytics tool, and groups that want a custom cut of the data often export it rather than build the view inside TrustYou.
  • The newer customer data platform modules overlap heavily with functionality in modern property management systems and hotel CRMs, so buyers risk paying twice for guest profile unification.
  • Much of the underlying review data is now retrievable free through Google Business Profile and OTA extranets, which makes the value proposition rest entirely on analysis and workflow rather than access.

Pricing, plan by plan

Smoobu

€29/month
  • Professional Flex$29/month
    • One unit included
    • 0.9% fee on every booking
    • Channel manager, website builder, messaging
  • Professional Prepaid$31.5/month
    • One unit included
    • No booking fee
    • Website builder, invoicing, chatbot, API access
  • Teams Pro+$49.5/month
    • Everything in Prepaid
    • E-invoicing
    • Two write-access accounts, extra accounts from about €12 each

TrustYou

On request
  • TrustYou platform$undefined/year
    • Quoted per property, scaling by portfolio size
    • Reputation, survey and customer data modules priced separately
    • No public rate card

Which should you pick?

Choose Smoobu if

  • You need channel manager.
  • You work on Web, iOS, Android.
  • You also want website builder.
Smoobu review

Choose TrustYou if

  • You need review aggregation.
  • You also want semantic analysis.
TrustYou review

Questions people ask

Is Smoobu or TrustYou better?
Neither clearly leads. Smoobu starts at €29/month and TrustYou at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Smoobu or TrustYou?
Smoobu starts at €29/month and TrustYou at On request.
Does Smoobu or TrustYou run on more platforms?
Smoobu runs on Web, iOS, Android. TrustYou runs on Web.
What is Smoobu best used for?
Smoobu is most often used for a host with three apartments in berlin who needs airbnb and booking.com calendars kept in sync and wants a direct booking site to cut ota commission, an owner wanting automated check-in instructions and pre-arrival messages sent per channel without logging into each extranet, a small manager who needs guest invoices that meet german documentation requirements without adding a separate accounting tool, a host testing dynamic pricing through the bundled trial before deciding whether to subscribe to pricelabs separately. Of those, a host with three apartments in berlin who needs airbnb and booking.com calendars kept in sync and wants a direct booking site to cut ota commission and an owner wanting automated check-in instructions and pre-arrival messages sent per channel without logging into each extranet are not what TrustYou is typically brought in for.
What can Smoobu do that TrustYou cannot?
Smoobu covers Channel manager, Website builder, Guest messaging, Unified calendar. TrustYou covers Review aggregation, Semantic analysis, Competitor benchmarking, Guest surveys.

Answered from the vendors’ own pages

Smoobu: Which plan is actually cheaper, Flex or Prepaid?

Prepaid, for almost anyone with real occupancy. The 0.9% booking fee on Flex exceeds the subscription difference once annual revenue passes a few thousand euros.

TrustYou: How much does TrustYou cost?

It is quoted. Historical directory listings mention entry figures around 75 US dollars a month for a small property, but the vendor does not publish a rate card and group pricing is negotiated.

Smoobu: How many properties does the entry price cover?

One. Every additional unit adds roughly €9.60 per month.

TrustYou: Does it respond to reviews for me?

It drafts responses and publishes them back to source channels, but a human still approves them unless you configure otherwise.

Smoobu: Does it include dynamic pricing?

Only two months free on the Teams tier. Ongoing dynamic pricing means subscribing to PriceLabs or similar.

TrustYou: Is the score syndication worth it?

It is one of the more defensible parts of the product, because showing verified review content on a direct booking page counters the social proof advantage OTAs hold.

Smoobu: Is there a contract?

Billing is monthly, yearly or two-yearly, with 30 days notice required to cancel; longer terms buy 10% or 20% off.

TrustYou: Do I need it if I use Google Business Profile?

Google gives you your own reviews free. TrustYou adds cross-source aggregation, competitor benchmarking and category-level sentiment, which is the part you are paying for.

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