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MailerLite vs Novu

MailerLite logo

MailerLite

Software

Email marketing tools priced by subscriber count

From
Free
Rated
-
Full reviewWebsite
Novu logo

Novu

Software

Open-source notification infrastructure for multi-channel messaging

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: MailerLite free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats; Novu free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.

Where they differ

Only the attributes on which MailerLite and Novu actually diverge.

Attributes where MailerLite and Novu differ
AttributeMailerLiteNovu
PlatformsWebweb, api

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MailerLite

Nothing recorded that Novu does not also cover.

Only in Novu

  • Multi-channel workflows
  • Advanced email editor
  • Activity feed
  • Multi-environment support
  • Role-based access control
  • Self-hosting

What people use each for

The jobs each tool is most often brought in to do.

MailerLite

No use cases recorded yet. See the MailerLite review.

Novu

  • Building multi-channel notification workflows for a SaaS productnot MailerLite
  • Self-hosting notification infrastructure for data controlnot MailerLite
  • Managing separate notification environments for staging and productionnot MailerLite
  • Tracking notification delivery history and activitynot MailerLite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MailerLite

  • Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
  • Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
  • Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
  • Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts

Novu

  • Free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.
  • Overage on Pro and Team plans is billed at $1.20 per 1,000 additional workflow runs, which can add up at scale.
  • HIPAA BAA compliance and dedicated SSO are Enterprise-only and require custom pricing.

Pricing, plan by plan

MailerLite

Free

No published plan breakdown. See the MailerLite review.

Novu

Free
  • FreeFree
    • 10,000 workflow runs/month
    • All channels included
    • Up to 20 workflows
  • Pro$30/month
    • 30,000+ workflow runs/month
    • Advanced email editor
    • Remove Novu branding
  • Team$250/month
    • 250,000+ workflow runs/month
    • Up to 10 environments
    • 90-day activity feed retention

Which should you pick?

Choose MailerLite if

  • You want to start without paying.
MailerLite review

Choose Novu if

  • You need multi-channel workflows.
  • You want to start without paying.
  • You work on web, api.
  • You also want advanced email editor.
Novu review

Questions people ask

Is MailerLite or Novu better?
Neither clearly leads. MailerLite starts at Free and Novu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MailerLite or Novu?
MailerLite starts at Free and Novu at Free.
Does MailerLite or Novu run on more platforms?
MailerLite runs on Web. Novu runs on web, api.
Can I use MailerLite for free?
Both have a free tier, so you can try either at no cost before committing.
What can MailerLite do that Novu cannot?
Novu covers Multi-channel workflows, Advanced email editor, Activity feed, Multi-environment support.

Answered from the vendors’ own pages

Novu: What does Novu cost?

Novu offers a Free plan for 10,000 workflow runs per month, Pro from $30/month for 30,000+ runs, Team from $250/month for 250,000+ runs, and custom Enterprise pricing for 10M+ runs.

Source
Novu: Is there a free plan, and what are its limits?

Yes, the Free plan includes 10,000 workflow runs per month, all messaging channels, up to 20 workflows, 2 environments, and up to 3 team members.

Source
Novu: How is usage metered?

Billing is based on the number of workflow runs per month rather than per user or per message, with overage on paid plans charged at $1.20 per 1,000 additional runs.

Source
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