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Communication · pricing

Novu pricing

Novu publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 29 August 2026, Novu pricing is free, then $30/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price
Free, then $30/month
Model
Freemium
Tiers
3
Free tier
Yes

Novu plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Novu pricing tiers
PlanPriceFeatures listedStep up from the tier below
FreeFree5Entry tier
Pro$30/month4+$30/month, 4 more features
Team$250/month4+$220/month, 4 more features

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Free

Free

The entry tier. It covers 10,000 workflow runs/month, all channels included, up to 20 workflows, 2 environments, up to 3 team members.

Pro

$30/month

Over Free, this tier adds:

  • 30,000+ workflow runs/month
  • Advanced email editor
  • Remove Novu branding
  • 7-day activity feed retention

Team

$250/month

Over Pro, this tier adds:

  • 250,000+ workflow runs/month
  • Up to 10 environments
  • 90-day activity feed retention
  • Role-based access control

Where Novu stops being free

Free, Free

  • 10,000 workflow runs/month
  • All channels included
  • Up to 20 workflows
  • 2 environments
  • Up to 3 team members

Pro, $30/month

The first thing you pay for:

  • 30,000+ workflow runs/month
  • Advanced email editor
  • Remove Novu branding
  • 7-day activity feed retention

What the product covers

The full Novu feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

core

  • Multi-channel workflows
  • Advanced email editor
  • Multi-environment support
  • Self-hosting

analytics

  • Activity feed

security

  • Role-based access control

People bring Novu in for building multi-channel notification workflows for a saas product, self-hosting notification infrastructure for data control, managing separate notification environments for staging and production, tracking notification delivery history and activity. If that is not the job you are buying for, the alternatives to Novu are worth a look before you commit to a tier.

How that compares in Communication

Too few communication tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.

Novu entry price against other Communication tools
ToolEntry priceModelRatedHead to head
Novu (this page)Free, then $30/monthfreemium-
WeChatFreeFree to download, transaction fees on payments-vs Novu
MessengerFreeFree, funded by Meta's advertising business-vs Novu
KakaoTalkFreeFree to download, paid emoticons, gifting and business messaging-vs Novu
LineFreeFree to download, paid stickers and business messaging tiers-vs Novu
ViberFreeFree to download, paid business messaging and out calls to landlines and mobiles-vs Novu
Disciple£599/monthPer month, flat fee with no transaction charge-vs Novu

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Novu badges page.

Before you pay for Novu

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 3 tiers between Free and $250/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Novu runs on web, api, and is published by Novu. The full record is on the Novu review, and the rest of the category is under best communication tools.

Novu pricing on the vendor's own site

Novu pricing questions

How much does Novu cost?
Novu publishes 3 tiers, from Free for Free up to $250/month for Team. The entry tier costs nothing.
Does Novu have a free plan?
Yes. The Free tier costs nothing and covers 10,000 workflow runs/month, all channels included, up to 20 workflows. Paying starts at $30/month for Pro.
What is the difference between Free and Pro on Novu?
Pro costs $30/month against Free, and adds 30,000+ workflow runs/month, advanced email editor, remove novu branding, 7-day activity feed retention.
Is the Team plan on Novu worth it?
That depends entirely on whether you need what it adds, which on the published record is 250,000+ workflow runs/month, up to 10 environments, 90-day activity feed retention, role-based access control. It costs $250/month against $30/month for Pro. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
Which communication tools can I use without paying?
7 of the 8 communication tools listed alongside Novu have a free tier: WeChat, Messenger, KakaoTalk, Line, Viber.
What am I actually paying for with Novu?
The record lists 6 features across 3 areas: core, analytics, security. In practice it is brought in for building multi-channel notification workflows for a saas product, self-hosting notification infrastructure for data control, managing separate notification environments for staging and production.
Does Novu charge per user?
The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Novu prices current?
They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Novu against before paying?
The closest communication tools in this directory are WeChat, Messenger, KakaoTalk, Line. Each has a side-by-side comparison with Novu covering price, platforms and features.

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