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Software · head to head

Mailjet vs Novu

Mailjet logo

Mailjet

Software

Email API, SMTP relay and campaign platform

From
Free
Rated
-
Full reviewWebsite
Novu logo

Novu

Software

Open-source notification infrastructure for multi-channel messaging

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mailjet free plan caps at 6,000 emails per month with a hard 200 emails per day limit; Novu free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.

Where they differ

Only the attributes on which Mailjet and Novu actually diverge.

Attributes where Mailjet and Novu differ
AttributeMailjetNovu
PlatformsWebweb, api

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailjet

Nothing recorded that Novu does not also cover.

Only in Novu

  • Multi-channel workflows
  • Advanced email editor
  • Activity feed
  • Multi-environment support
  • Role-based access control
  • Self-hosting

What people use each for

The jobs each tool is most often brought in to do.

Mailjet

No use cases recorded yet. See the Mailjet review.

Novu

  • Building multi-channel notification workflows for a SaaS productnot Mailjet
  • Self-hosting notification infrastructure for data controlnot Mailjet
  • Managing separate notification environments for staging and productionnot Mailjet
  • Tracking notification delivery history and activitynot Mailjet

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailjet

  • Free plan caps at 6,000 emails per month with a hard 200 emails per day limit
  • Starter plan is capped at 2,000 contacts; unlimited contacts require the Essential tier
  • Email credits do not roll over and unused emails expire at the end of each billing cycle
  • Essential and Premium plans both cap at 15,000 emails per month for $17 and $27 respectively, so the price increase buys other features, not more volume

Novu

  • Free plan activity feed retention is limited to 24 hours, restricting how far back teams can debug delivery issues.
  • Overage on Pro and Team plans is billed at $1.20 per 1,000 additional workflow runs, which can add up at scale.
  • HIPAA BAA compliance and dedicated SSO are Enterprise-only and require custom pricing.

Pricing, plan by plan

Mailjet

Free

No published plan breakdown. See the Mailjet review.

Novu

Free
  • FreeFree
    • 10,000 workflow runs/month
    • All channels included
    • Up to 20 workflows
  • Pro$30/month
    • 30,000+ workflow runs/month
    • Advanced email editor
    • Remove Novu branding
  • Team$250/month
    • 250,000+ workflow runs/month
    • Up to 10 environments
    • 90-day activity feed retention

Which should you pick?

Choose Mailjet if

  • You want to start without paying.
Mailjet review

Choose Novu if

  • You need multi-channel workflows.
  • You want to start without paying.
  • You work on web, api.
  • You also want advanced email editor.
Novu review

Questions people ask

Is Mailjet or Novu better?
Neither clearly leads. Mailjet starts at Free and Novu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailjet or Novu?
Mailjet starts at Free and Novu at Free.
Does Mailjet or Novu run on more platforms?
Mailjet runs on Web. Novu runs on web, api.
Can I use Mailjet for free?
Both have a free tier, so you can try either at no cost before committing.
What can Mailjet do that Novu cannot?
Novu covers Multi-channel workflows, Advanced email editor, Activity feed, Multi-environment support.

Answered from the vendors’ own pages

Novu: What does Novu cost?

Novu offers a Free plan for 10,000 workflow runs per month, Pro from $30/month for 30,000+ runs, Team from $250/month for 250,000+ runs, and custom Enterprise pricing for 10M+ runs.

Source
Novu: Is there a free plan, and what are its limits?

Yes, the Free plan includes 10,000 workflow runs per month, all messaging channels, up to 20 workflows, 2 environments, and up to 3 team members.

Source
Novu: How is usage metered?

Billing is based on the number of workflow runs per month rather than per user or per message, with overage on paid plans charged at $1.20 per 1,000 additional runs.

Source
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